“Wings of Hope” for Individuals “Rising Above Addiction”

New York, New York – October 22, 2009 – Siegel+Gale, one of the world’s premier strategic branding companies, has completed a brand revitalization project for Phoenix House, one of the country’s leading non-profit drug and alcohol addiction, prevention, and treatment organizations. The new identity debuted on the Website www.phoenixhouse.org on October 21. Siegel+Gale designed a new “Wings of Hope” logo to depict the Phoenix House mission, “Rising Above Addiction.” The logo was unveiled at the A&E Recovery Rally in New York on September 12.

“The new Phoenix House visual identity sends a message that is both aspirational and real,” says Alan Siegel, Chairman and CEO of Siegel+Gale, which did the visual identity design on a pro bono basis. “It showcases the Phoenix House values of compassion, commitment, optimism, expertise, and collaboration.”

“We are doing difficult and important work helping individuals recover and remove the stigma of addiction,” says Howard Meitiner, President and CEO of Phoenix House. “Siegel+Gale’s beautiful design and their grounding in simplified communications and real language help immeasurably in conveying our message to people who need our help.”

The logo consists of three components: “Wings of Hope” highlight strength and responsibility, support, and freedom – the layering of the wings and their warm, positive colors symbolize the compassion and caring that lead to recovery in the Phoenix House community. The Phoenix House name, in Rotis Serif typeface, is the foundation from which the wings take flight above the tagline “Rising Above Addiction.”

“‘Rising Above Addiction’ communicates the essence of Phoenix House in a distinctive and effective way,” says Mr. Siegel. “It fuses values, messaging, and identity to convey the Phoenix House personality, culture, and value proposition.”

The new identity also transforms the Phoenix House Phoenix House Website (www.phoenixhouse.org), newly rebuilt to encompass the full scope of the organization’s programs in 10 states, and improve access to information and tools for individuals suffering from addiction and their families, former program participants, and the broader addiction community of professionals, researchers, and treatment providers.

Phoenix House serves close to 7,500 men, women (including women with children), and teens each day at more than 150 drug and alcohol treatment prevention programs in 10 states.

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About Siegel+Gale

Siegel+Gale is a global strategic branding firm committed to building world-class brands through elegantly simple, unexpectedly fresh strategies, stories and experiences. With Simple is Smart as its operating philosophy, Siegel+Gale delivers powerful services in brand development, identity design, simplification, research and analytics, and digital strategy.

Since its founding by branding pioneer Alan Siegel in 1969, Siegel+Gale has helped drive business results for brands such as Aetna, American Express, Bank of America, China Youth Development Foundation, Dell, Dow Chemical Company, The Four Seasons Hotels and Resorts, The Internal Revenue Service, The King Abdullah University of Science and Technology, Microsoft, Motorola, Pfizer, SAP, Sony PlayStation, Yahoo! and the YMCA.

Siegel+Gale has offices in New York, Los Angeles, San Francisco, London, Hamburg, Dubai, Shanghai and Beijing and strategic partnerships around the world as a member of the Omnicom Group of companies.

For more information please contact Gail Nelson at 212.453.0400 or gnelson@siegelgale.com.