Siegel+Gale Designs Bold and Engaging New Website for University of the Arts

September 14, 2011

New Community-Generated Content Reflects a Unique Educational Experience

NEW YORK, September 14, 2011 – Global strategic branding firm Siegel+Gale today announced that its client, the University of the Arts in Philadelphia, has just launched a new website that offers a dynamic user experience to current and prospective students, parents, alumni, faculty and other key audiences. Siegel+Gale designed the website to more accurately represent the quality of the academic and artistic rigor of a University of the Arts education. The site concept emphasizes the University’s pursuit of excellence, leadership and innovation.

The redesigned website delivers a compelling user experience through its emphasis on improved navigation and dynamic multimedia content. As the central communications vehicle for the University, the new site illustrates the creativity of its community while effectively communicating its brand promise of inspiring, educating and preparing innovative artists and creative leaders.

The striking Studio Spotlight portion of the website is the centerpiece of the new community-generated content. Students, faculty and alumni can easily post their work to the site using a simple upload page that is similar to many social media sites. The result is an evolving and ever-growing repository of visual art, performances and music that focuses attention on diverse and talented artists who make up the University of the Arts community while making the user experience exciting and vibrant.

“This new site will provide a platform to showcase the University of the Arts’ innovative new approach to educating artists in the 21st century,” said Sean T. Buffington, the University’s president. “It was critically important to us that the website reflect our new academic plan, which envisions an academic community in which creative people of all kinds can work collaboratively, challenge traditional disciplinary boundaries and devise their own pathways to become the artists and creative leaders they want to become.”

“A number of Siegel+Gale’s best and brightest are graduates of the University of the Arts,” said Howard Belk, Co-CEO and Chief Creative Officer of Siegel+Gale. “I humbly count myself among them. It was a labor of love to craft a digital experience that conveys the University’s prominent presence among arts institutions and its unique educational approach.”

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About Siegel+Gale

Siegel+Gale is a global strategic branding firm committed to building world-class brands through elegantly simple, unexpectedly fresh strategies, stories and experiences. With Simple is Smart as its operating philosophy, Siegel+Gale delivers powerful services in brand development, simplification, research, and digital strategy.

Since its founding by branding pioneer Alan Siegel in 1969, Siegel+Gale has helped drive business results for brands such as Aetna, American Express, Bank of America, China Youth Development Foundation, Dell, Dow Chemical Company, The Four Seasons Hotels and Resorts, the Internal Revenue Service, The King Abdullah University of Science and Technology, Microsoft, Motorola, Pfizer, Qatar Telecom, SAP, Sony PlayStation, Yahoo! and the YMCA.

Siegel+Gale has offices in New York, Los Angeles, San Francisco, London, Hamburg, Dubai, Shanghai and Beijing and strategic partnerships around the world as a member of the Omnicom Group of companies.

About the University of the Arts

The University of the Arts is the nation’s first and only university dedicated to the visual, performing and communication arts. Its more than 2,300 students are enrolled in undergraduate and graduate programs on its campus in the heart of Philadelphia’s Avenue of the Arts. The institution’s roots as a leader in educating creative individuals date back to 1868.



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