Demonstrates Strategies for Success at Saudi Brand and Communications Summit

DUBAI, May 30, 2010 – Global strategic branding firm Siegel+Gale today deepen its commitment to delivering elegantly simple strategies, communications and brand experiences in the Middle East—announcing its support of the Saudi Brand Communications Summit in Riyadh, Kingdom of Saudi Arabia (KSA).

On June 6, 2010, Siegel+Gale Co-President and Chief Executive Officer Howard Belk will share insights on the benefits of successful brand strategies in the KSA.

"The Kingdom is slated for strong economic growth over the next decade," says Tarek Sultani, managing director, Siegel+Gale Middle East. "With extensive experience in the region, Siegel+Gale is equipped with the brand tools necessary to help emerging Saudi companies distinguish themselves in this thriving economy. Combined with our brand building work for King Abdullah University of Science and Technology (KAUST), the International Islamic Trade Finance Corporation, and Saudi Aramco, our participation in the summit further reflects our commitment to bringing global expertise into the Saudi communications sector."

Featuring the brand work created to support the KAUST brand, Belk will share the benefits of branding can be used to advance private and public sector organisations inside the Kingdom and around the world.

Siegel+Gale is a sponsor of the summit, being held June 5-8, 2010. The summit is presented in partnership with the Riyadh Chamber of Commerce and Industry and will address a broad cross-section of branding and communication challenges.

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About Siegel+Gale

Siegel+Gale is a global strategic branding firm and a pioneer in simplifying complex customer communications. Since it was founded by Alan Siegel in 1969, the firm has built world-class brands for many of the world's most successful companies through elegantly simple strategies, communications and experiences. Driven by its philosophy of "Simple is Smart," Siegel+Gale has led the way in bringing innovation to the corporate branding field, including transforming complex, incomprehensible customer communications into plain English; helping clients create distinctive brand voices across all their communications; transporting brands onto the Internet; and aligning the brand experience with the brand promise.

The firm's clients include AARP, Aetna, American Express, Bank of America, Dell, The Four Seasons Hotels and Resorts, The Internal Revenue Service, Lexus, Merrill Lynch, 3M, Microsoft, Motorola, the National Basketball Association, Pfizer and Sony PlayStation. Siegel+Gale has offices in New York, Los Angeles, San Francisco, London, Dubai and Shanghai and strategic partnerships around the world.

Siegel+Gale is part of the Omnicom Group Inc., a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms serve over 5,000 clients in more than 100 countries.

For more information please contact Natalia Weston at +971 4 425 8600 or nweston@siegelgale.com.