Pro Bono Publico Award Given for Rebranding The Society “Making the Case for Humanity"

New York, OCTOBER 26, 2009 – Tonight, Alan Siegel, Founder and CEO of pioneering strategic brand consultancy Siegel+Gale, will receive a Pro Bono Publico Award from The Legal Aid Society. The Honorable Jonathan Lippman, Chief Justice of the State of New York, will be presiding over the October 26, 2009 event, which honors law firms and individuals for public service.

Mr. Siegel is being recognized for his pro bono services in the rebranding of The Legal Aid Society, “Making the Case for Humanity,” which was http://www.legal-aid.org/en/mediaandpublicinformation/inthenews/thelegalaidsocietygetsanewlook.aspx unveiled in May, 2009 on the organization’s Website.

“Alan Siegel, Chairman and CEO of Siegel+Gale, was the prime mover in the creation of the rebrand of The Legal Aid Society,” said the Society in making the award. “He was an integral part of the team he established to refine the Society’s message about the essential client services provided in the City of New York by The Legal Aid Society in its three Practice Areas and the unique role the Society plays in the social fabric of New York City.”

The Legal Aid Society, founded in 1876, is the oldest and largest not-for-profit organization in the United States providing free legal services for clients who cannot afford to pay for counsel.

In unveiling the rebranding and new logo, the Society said, “The message is clear and crisp: The Legal Aid Society is more than a law firm for low income New Yorkers. It is an indispensable component of the legal, social, and economic fabric of New York – passionately advocating for individuals across a variety of civil, criminal, and juvenile rights matters, while also fighting for legal reform. No other organization in New York City or in the country takes on more cases for more clients than The Legal Aid Society and brings a depth and breadth of perspective from its experienced, capable staff that is unmatched in the legal profession.”

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About Alan Siegel

A pioneer of the branding industry and founder of brand strategy firm Siegel+Gale, Alan Siegel is also a well-known photographer (“One Man's Eye: Photographs from the Alan Siegel Collection,” Harry N. Abrams), and author (“The Wall Street Journal Guide to Understanding Money and Markets,” Lightbulb Press). As consultant, teacher, and commentator, Mr. Siegel’s influence extends to creating strategic branding programs for organizations such as 3M, American Express, AARP, the National Basketball Association, Caterpillar, The Girl Scouts, The New School, and CBS. He also serves on the boards of numerous business and cultural organizations, including the Museum of Arts and Design, American Institute of Graphic Arts, Design Management Institute, Paul Taylor Dance Company, Girls Inc., the Authors Guild Foundation, and the American Theater Wing, where he is a TONY Awards voter.

About Siegel+Gale

Siegel+Gale is a global strategic branding firm committed to building world-class brands through elegantly simple, unexpectedly fresh strategies, stories and experiences. With Simple is Smart as its operating philosophy, Siegel+Gale delivers powerful services in brand development, identity design, simplification, research and analytics, and digital strategy.

Since its founding by branding pioneer Alan Siegel in 1969, Siegel+Gale has helped drive business results for brands such as Aetna, American Express, Bank of America, China Youth Development Foundation, Dell, Dow Chemical Company, The Four Seasons Hotels and Resorts, The Internal Revenue Service, The King Abdullah University of Science and Technology, Microsoft, Motorola, Pfizer, SAP, Sony PlayStation, Yahoo! and the YMCA.

Siegel+Gale has offices in New York, Los Angeles, San Francisco, London, Hamburg, Dubai, Shanghai and Beijing and strategic partnerships around the world as a member of the Omnicom Group of companies.

For more information please contact Gail Nelson at 212.453.0400 or gnelson@siegelgale.com.