Siegel+Gale Branding for Saunders & Associates Receives ‘Most Outstanding Brand’ Award from Who’s Who in Luxury Real Estate

October 14, 2009

New York and Bridgehampton, NY – October 14, 2009 – When Bridgehampton-based real estate brokerage startup Saunders & Associates hired leading global strategic branding consultancy Siegel+Gale a year ago, the goal was to create a brand for the highest level, concierge real estate experience in this internationally known luxury real estate market. The result is “A Higher Form of Realty,” the brand promise that drives every Saunders & Associates branding touchpoint – advertising, online experiences, and new business initiatives.

Now, Saunders & Associates has received the Phoenix Award for “Most Outstanding Brand of 2009” from Who’s Who in Luxury Real Estate, the global network of the world’s top 1,500 luxury real estate brokerages.

“Our firm was designed from a blank canvas to provide a higher form of real estate service for customers, clients, and especially the brokers,” says Gary Nolan, Saunders & Associates Director of Brand Fulfillment. “With Siegel+Gale, every internal system and possible brand experience was considered to bring that vision to reality.”

The website,, is a cinematic, user-friendly, internationally promoted, luxury-minded destination for individuals and other real estate brokers who may be interested in buying or renting Hamptons properties. Brokers are supported with elegantly produced brand-amplifying selling tools – traditional stationery, property signs and maps, as well as a vivid brand brochure and postcard-sized sales and rental booklet published several times a year.

“The key for Saunders was empowering brokers in every way possible,” says Alan Siegel, Founder and CEO of Siegel+Gale. “The real estate sector, particularly in the Hamptons, has been consolidated and corporatized, and brokers have been marginalized as the corporate parents try to cut costs. Saunders & Associates is now a model for best practices in the entire industry.”

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About Siegel+Gale

Siegel+Gale is a global strategic branding firm committed to building world-class brands through elegantly simple, unexpectedly fresh strategies, stories and experiences. With Simple is Smart as its operating philosophy, Siegel+Gale delivers powerful services in brand development, identity design, simplification, research and analytics, and digital strategy.

Since its founding by branding pioneer Alan Siegel in 1969, Siegel+Gale has helped drive business results for brands such as Aetna, American Express, Bank of America, China Youth Development Foundation, Dell, Dow Chemical Company, The Four Seasons Hotels and Resorts, The Internal Revenue Service, The King Abdullah University of Science and Technology, Microsoft, Motorola, Pfizer, SAP, Sony PlayStation, Yahoo! and the YMCA.

Siegel+Gale has offices in New York, Los Angeles, San Francisco, London, Hamburg, Dubai, Shanghai and Beijing and strategic partnerships around the world as a member of the Omnicom Group of companies.

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