LONDON, JUNE 8, 2009 – Global strategic branding firm Siegel+Gale has extended its strategic capabilities in Europe with the appointment of Piers Guilar as Director of Strategy in its London office.

Mr. Guilar, who joins Siegel+Gale from FutureBrand in London, will be responsible for leading all brand strategy project work in Europe and developing the office as Siegel+Gale continues to expand its presence in the market.

“Piers brings a depth of experience to our team,” says Fred Burt, Managing Director of Siegel+Gale UK. “He has built brands on the global stage and will undoubtedly advance Siegel+Gale’s ability to develop outstanding work for our clients in Europe. Having worked with Piers in the past, I know he’s going to be a great addition to the strategy team and our office in general. Now more than ever our clients need clear, compelling ideas that cut through and deliver real business value. Piers knows exactly how to make this happen.”

“Siegel+Gale is among the best in the world at delivering business impact for clients,” says Mr. Guilar. “The people here, and their passion and commitment to work that really delivers for clients, was apparent from the minute I joined.

“Most of all, Siegel+Gale’s commitment to simplicity is what really sets them apart and is why they’re succeeding in this economy right now. In my experience, clients are fed up with complex models and over-justified deliverables. They want simple, straightforward solutions to their problems that are immediately compelling, that are easily implemented across the whole brand experience, and have a readily identifiable ROI.”

Prior to joining Siegel+Gale, Mr. Guilar worked as head of strategy at FutureBrand, where he was responsible for high profile corporate and consumer clients including Nokia, Barclays, and Statoil Hydro.

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About Siegel+Gale

Siegel+Gale is a global strategic branding firm committed to building world-class brands through elegantly simple, unexpectedly fresh strategies, stories and experiences. With Simple is Smart as its operating philosophy, Siegel+Gale delivers powerful services in brand development, identity design, simplification, research and analytics, and digital strategy.

Since its founding by branding pioneer Alan Siegel in 1969, Siegel+Gale has helped drive business results for brands such as Aetna, American Express, Bank of America, China Youth Development Foundation, Dell, Dow Chemical Company, The Four Seasons Hotels and Resorts, The Internal Revenue Service, The King Abdullah University of Science and Technology, Microsoft, Motorola, Pfizer, SAP, Sony PlayStation, Yahoo! and the YMCA.

Siegel+Gale has offices in New York, Los Angeles, San Francisco, London, Hamburg, Dubai, Shanghai and Beijing and strategic partnerships around the world as a member of the Omnicom Group of companies.

For more information please contact Gail Nelson at 212.453.0400 or gnelson@siegelgale.com.