Siegel+Gale Bolsters Capabilities in San Francisco with Appointment of Nikolas J. Contis, Director, Strategy

August 24, 2010

SAN FRANCISCO, AUGUST 24, 2010 – Global strategic branding firm Siegel+Gale, today announced the appointment of Nikolas Contis as director, strategy of the firm's San Francisco office.

With over 20 years of strategic branding experience, Contis brings a wide range of experience in industries including technology, entertainment, financial services, consumer, retail and tourism. In his new role, Contis will oversee the development of branding programs for clients throughout the West Coast.

"Adding Nik to the team in San Francisco helps us create an even stronger position with brands in the Bay Area," says Jason Cieslak, managing director of Siegel+Gale's West Coast offices in Los Angeles and San Francisco. "Nik's broad range of branding experience from brand strategy and architecture to naming is an essential asset for us as we continue to build brands along the West Coast."

Having worked in a variety of industries, Contis was instrumental in the development and implementation of high profile branding programs for clients such as Microsoft, Blackberry, Nokia, CNN, Disney, Charles Schwab, Procter & Gamble, Coca-Cola, PepsiCo, Nestlé, The Gap, Levi’s, Hugo Boss and The Venetian in Las Vegas.

"Siegel+Gale has already established deep relationships with many influential brands in the region," says Nik Contis, director, strategy. "I look forward to leveraging my experience against Siegel+Gale's unique philosophy on simplicity as a foundation for building world-class brands."

Nik holds a Bachelor’s Degree in English from the University of California, Los Angeles.

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About Siegel+Gale

Siegel+Gale is a global strategic branding firm committed to building world-class brands through elegantly simple, unexpectedly fresh strategies, stories and experiences. With Simple is Smart as its operating philosophy, Siegel+Gale delivers powerful services in brand development, identity design, simplification, research and analytics, and digital strategy.

Since its founding by branding pioneer Alan Siegel in 1969, Siegel+Gale has helped drive business results for brands such as Aetna, American Express, Bank of America, China Youth Development Foundation, Dell, Dow Chemical Company, The Four Seasons Hotels and Resorts, The Internal Revenue Service, The King Abdullah University of Science and Technology, Microsoft, Motorola, Pfizer, SAP, Sony PlayStation, Yahoo! and the YMCA.

Siegel+Gale has offices in New York, Los Angeles, San Francisco, London, Hamburg, Dubai, Shanghai and Beijing and strategic partnerships around the world as a member of the Omnicom Group of companies.

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