NEW YORK, JANUARY 30, 2008 - Siegel+Gale will launch its new EyeOpener research innovation at THE Conference on Marketing in Naples, Florida, on February5th.

THE Conference is a place where the greatest marketers will gather to challenge conventionalism, defy boundaries, and celebrate the power of marketing. Your entire marketing team – brand managers, promotions departments, designers, strategists, analysts, researchers, and innovators will leave feeling revitalized and inspired.

Siegel+Gale Director of Brand Research, Dr. Rolf Wulfsburg, will present the power of EyeOpener in brand decision making on Tuesday, February 5th at 1:30pm in a keynote session in the Proof Track which will focus on predicting return on brand investment (ROBI) and how to do that effectively.

Learn more and/or register for the conference.

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About Siegel+Gale

Siegel+Gale is a global strategic branding firm committed to building world-class brands through elegantly simple, unexpectedly fresh strategies, stories and experiences. With Simple is Smart as its operating philosophy, Siegel+Gale delivers powerful services in brand development, identity design, simplification, research and analytics, and digital strategy.

Since its founding by branding pioneer Alan Siegel in 1969, Siegel+Gale has helped drive business results for brands such as Aetna, American Express, Bank of America, China Youth Development Foundation, Dell, Dow Chemical Company, The Four Seasons Hotels and Resorts, The Internal Revenue Service, The King Abdullah University of Science and Technology, Microsoft, Motorola, Pfizer, SAP, Sony PlayStation, Yahoo! and the YMCA.

Siegel+Gale has offices in New York, Los Angeles, San Francisco, London, Hamburg, Dubai, Shanghai and Beijing and strategic partnerships around the world as a member of the Omnicom Group of companies.

For more information please contact Gail Nelson at 212.453.0400 or gnelson@siegelgale.com.