Siegel+Gale hires new Managing Director and Business Development Director for Europe

NEW YORK, JULY 14, 2008 - Siegel+Gale, one of the world's leading strategic brand consultancies, is growing its leadership team in the UK with the appointment of two new senior recruits.

As a reflection on Siegel+Gale's continued commitment to growth in Europe, it has expanded its London-based team with a new Managing Director and Business Development Director.

Fred Burt joins as Managing Director for the London office and will be responsible for managing and growing the business in the UK and Europe. Burt joins from Interbrand, where he worked on a range of international brand assignments, most notably for Procter and Gamble and AT&T. He has significant experience in business development and digital brand management, both on the agency side and client side.

In addition, Martin Svensson joins Siegel+Gale's London office as Business Development Director for Europe. Svensson previously worked at Wolff Olins for almost ten years in the areas of new business development and consultancy, with experience across a broad range of markets and geographies.

The appointments of Burt and Svensson will help Siegel+Gale build on its expertise in key market sectors such as technology, entertainment, telecommunications, financial services and diversified groups. They will stay committed to the pragmatic and fresh approach to complex brand challenges for which Siegel+Gale has become globally recognised.

"I'm thrilled to be joining Siegel+Gale at this important time for the business", said Burt. "For the last three years our business has grown tremendously in the US, significantly outpacing our main competition, and we are now seeing similar growth outside of the US. With myself and Martin joining the team, we will be looking to capitalise on this momentum in the UK and Western Europe as well as in fast-growth European markets."

"Siegel+Gale's philosophy of applying the art and science of simplicity to everything that we do for clients could not be more relevant today. In a complex world, clients want easy-to-grasp, quick-to-implement solutions which deliver business results. We're going to continue to do just that."

Burt will report to Howard Belk, Co-President and Chief Creative Officer who is based in the consultancy's New York office. Belk added:

"Fred and Martin are two exceptional talents and continue the momentum that we have gained attracting the industry's best talent to Siegel+Gale. Their international experience is second to none and this global perspective will be critical as we work with multi-national clients whose challenge is to address complex, international brand issues as they look to broaden brand relevance, enhance competitive advantage, and gain market share."

Fred Burt and Martin Svensson will be based in Siegel+Gale's new London office which boasts a stunning riverside location in Hammersmith and houses a team of strategists, designers and support staff. Siegel+Gale moved earlier this year from its former premises in Old Street to the larger office space in Hammersmith to cater for its rapidly expanding team and ambitious development plans.

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About Siegel+Gale

Siegel+Gale is a global strategic branding firm committed to building world-class brands through elegantly simple, unexpectedly fresh strategies, stories and experiences. With Simple is Smart as its operating philosophy, Siegel+Gale delivers powerful services in brand development, identity design, simplification, research and analytics, and digital strategy.

Since its founding by branding pioneer Alan Siegel in 1969, Siegel+Gale has helped drive business results for brands such as Aetna, American Express, Bank of America, China Youth Development Foundation, Dell, Dow Chemical Company, The Four Seasons Hotels and Resorts, The Internal Revenue Service, The King Abdullah University of Science and Technology, Microsoft, Motorola, Pfizer, SAP, Sony PlayStation, Yahoo! and the YMCA.

Siegel+Gale has offices in New York, Los Angeles, San Francisco, London, Hamburg, Dubai, Shanghai and Beijing and strategic partnerships around the world as a member of the Omnicom Group of companies.

For more information please contact Gail Nelson at 212.453.0400 or gnelson@siegelgale.com.