New York, NY – October 27, 2009 – More than 500 friends, alumni, current employees, and clients turned out to celebrate Siegel+Gale’s 40th Anniversary on Saturday, October 17 at the New York Public Library’s Astor Hall.

A highlight of the evening was the presentation by Katherine Oliver, Commissioner of the Mayor’s Office of Film, Theater and Broadcasting, of Mayor Bloomberg’s official proclamation marking Friday, October 16, 2009 as “Siegel+Gale Day in the City of New York.” The honor was accepted by Siegel+Gale’s founder and CEO Alan Siegel, accompanied by Siegel+Gale’s Co-Presidents David Srere and Howard Belk.

During the festivities Mr. Belk commented on the past as well as the future direction of the venerable branding firm:

“What’s ahead for Siegel+Gale? Where will we be after the next 40 years? Tough question. But I am certain of this – Siegel+Gale will remain a champion for clarity and intelligence. This firm has weathered bulls and bears, bubbles and bursts, insurrections and rebellions, and it will continue to do so. Our central premise, ‘Simple is Smart,’ is made of extremely durable stuff.”

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About Siegel+Gale

Siegel+Gale is a global strategic branding firm committed to building world-class brands through elegantly simple, unexpectedly fresh strategies, stories and experiences. With Simple is Smart as its operating philosophy, Siegel+Gale delivers powerful services in brand development, identity design, simplification, research and analytics, and digital strategy.

Since its founding by branding pioneer Alan Siegel in 1969, Siegel+Gale has helped drive business results for brands such as Aetna, American Express, Bank of America, China Youth Development Foundation, Dell, Dow Chemical Company, The Four Seasons Hotels and Resorts, The Internal Revenue Service, The King Abdullah University of Science and Technology, Microsoft, Motorola, Pfizer, SAP, Sony PlayStation, Yahoo! and the YMCA.

Siegel+Gale has offices in New York, Los Angeles, San Francisco, London, Hamburg, Dubai, Shanghai and Beijing and strategic partnerships around the world as a member of the Omnicom Group of companies.

For more information please contact Gail Nelson at 212.453.0400 or gnelson@siegelgale.com.