Our people in the press for the week of March 13, 2016

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LA2024: A Lesson In Branding Authenticity
MediaPost – March, 18 2016

Tips For Rolling Out A New Brand
CMO.com – Jo Clarke – March 18, 2016

Why Naming Tech Brands Is Like ‘Class Warfare’
AdAge – Jeff Schulz – March 16, 2016

The Token Man: Siegel+Gale’s Howard Belk on how ‘one-dimensional teams result in thin ideas’
The Drum – March 16, 2016

Stop Obsessing Over the Verbing of Your Product Names
Marketing Profs – Dan Cohen – March 16, 2016

 

 

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