Long resident of New York's famed Madison Avenue, Siegel+Gale has relocated its global NY headquarters. Effective September 8th, our new contact information is:
Siegel+Gale
625 Avenue of the Americas
4th Floor
New York, NY 10011
T +212 453 0400
F +212 453 0401
Events
Webinar: Managing Your Brand in the Age of Social Media
Web 2.0 offers a number of opportunities for business-to-business communications, interaction, and customer relationship management, but companies need to look beyond the hype and consider the limitations of what works for their brand and what benefits their customers.
Baptie Online has invited Siegel+Gale's Larry Vincent, Group Director, Strategy, to delve into a number of case studies of companies exploiting the functionality of Web 2.0. Join us for this complimentary webinar.
To learn more contact
Joseph Gallegos
Vice President, Business Development
T 310 312 2221
jgallegos@siegelgale.com
"Our new global Dynamic Media Practice will help our clients bring their brands to life across all media touch points, all around the world," says Alan Siegel, Chairman and CEO of Siegel+Gale. "The media is constantly changing and so will our approach, but this new practice will bring our strength in simplification to information
architecture and design across every platform. Thomas Mueller is the perfect person to lead our new effort. His accomplishments in brand experience and design at such leading organizations as Martha Stewart Living Omnimedia, Arnold Worldwide, and Avenue A | Razorfish will take Siegel+Gale, and our clients, from strength to strength."
Case Study
A New Home for the Citizens of Science
KAUST faced two key challenges when realizing its vision: how best to create a world-class university on par with other elite academic institutions and how to stand apart from emerging universities with similar aims.
To create a brand experience that met these challenges, Siegel+Gale was hired to develop a brand platform, a bold new logo, visual identity, and environmental design system for the University that would bring the brand to life.
Beginning with extensive research, our strategy and design consultants worked with KAUST to create a "branded experience" that distinguished the University at every touch point—from the University's communications to its enrollment processes to the spirit and character of its
campus and surrounding town. Specifically, to translate the KAUST brand promise across all touch points, Siegel+Gale unearthed unique brand themes that allowed KAUST to define, communicate, and visually implement the organization's aspirations for the campus experience.
Next, Siegel+Gale developed a visual identity and an environmental design system for KAUST to express its personality attributes, by using them as criteria for selecting colors, forms, materials, and furniture. This allowed KAUST to create a campus that reinforces the brand at every point of contact and inspires the entire University community at every step.
Rolf Wulfsberg, Group Director, Research
Any company today that practices brand management understands the importance of its touch points with its customers and prospects.
Try searching "touch points" on Google. You should get over 1.4 million results. Refine the search to "managing touch points." You still get over 400,000 results. The fact is, touch point management is a critical issue to companies.
4. "Assess risk. Classify each touch-point by level of business risk. Identify and quantify, if possible, the
5. Prioritize. Beginning with the highest risk touch-points, perform customer research as necessary to clearly identify customer goals and needs."
This is very sound advice, but it is easier said than done. How do you determine the business risk associated with a specific touch point?
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Mindy Sabella Global Director of Marketing 625 Avenue of the Americas New York, NY 10011 T 212 453 0400 F 212 453 0401 msabella@siegelgale.com |
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http://www.siegelgale.com/mail/si0809/