the St.Baldrick's Foundation, have earned
Siegel+Gale three coveted awards.
PSP browser, is accessible exclusively on the mobile gaming device.
A new website for the St.Baldricks Foundation, a rapidly growing non-profit organization dedicated to raising funds for childhood cancer research, has gained national attention for its branded design
We would like to thank all three partners for the opportunity to produce award winning work together!
View our work here:
www.ameyapreserve.com
www.stbaldricks.org
Case Study: LyondellBasell
Launched: CHLA
Prior to the merger, Basell Polyolefins partnered with Siegel+Gale to create a website that would better serve its customers by providing easy access to technical information, an elegant way to cross-sell products, and direct pathways to help distribution agents direct customers to the right product choices. As one of the world's leading producers of high-grade plastics and related products, the organization realized that its website must deliver an intuitive experience to a diverse group of audiences, including distribution agents, customers and prospective customers, OEMs, employees, partners, and members of the financial and media communities.
Siegel+Gale is excited to announce the launch of the Children's Hospital Los Angeles HOPE Portal website. The site, created to extend the reach of information available to patients and their families, is designed to be intuitive for a user of any age.
+ view it here
Our process of extensive analysis and interviews allowed a collaborative team to determine how best to provide a more streamlined user interface which would demonstrate the company's global reach, the impact of their products, and a demonstrated focus on innovation. Additionally, we worked to determine content tone, structure, and processes to help guide further content creation and presentation. Using the portal's key audiences as a guide, we developed personas and scenarios to learn how the interface could serve these audiences' specific needs and goals.
The culmination of the process was "The Basell Story," a vehicle through which Basell could demonstrate its global reach, highlight products, and feature their focus on innovation. New information architecture simplified the user experience by creating meaningful entry points, clear navigation, and tools such as the product finder, which allowed users the flexibility to dive deep into detailed information directly from the home page. The new site launched on the 10th of December 2007.
"Basell.com is a critical element of our global communications," said Mark Mendelson, Head of LyondellBasell's Business Communications. "Better meeting the needs of our customers and other key audiences was our top priority for the redesign. As our global business continues to grow, we must communicate in a relevant and meaningful way."
+ view it here
Dialogue: Winners and Losers in the Digital Age
Kodak and many other former brand giants have struggled to keep up with the pace and complexity of this new digital age, and have been suffering for it.
Kodak's video publicly and wittily acknowledged its outdated
+ click to continue reading and to learn more about Digital Voice
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