Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview leaders, often CMOs or CEOs, that we deem simplifiers. In this Simplifiers interview I speak with Leslie Berland, CMO at Twitter.
A recent study shows that organizations who invest in simplifying their workplace benefit from greater trust, advocacy, innovation and retention among employees. Despite this, 30 percent of employees find their workplace complex and difficult to navigate.
SAP faced a central challenge: a longtime industry leader in improving their customers’ business performances, they also needed to be recognized for their innovative work in cloud solutions, machine learning, artificial intelligence, big data and blockchain. Introducing their expanding portfolio of technology offerings, SAP was now ready to fully own their innovative solutions. To this end, Siegel+Gale created a visual identity rooted in the idea of continuous movement and constant innovation.
Our latest Siegel+Gale naming credential, Ryzen™ Threadripper™ , is getting some impressive reviews (Fortune, Forbes, PC World, SegmentNext). Check out our SMPL Q&A with Aaron Hall, director of naming, about our work with Advanced Micro Devices (AMD).
Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview marketing leaders of brands that have performed well in the Global Brand Simplicity Index and / or that we deem as simplifiers based on a review of the brand. In this interview, I speak with Eduardo Conrado, EVP, Chief Strategy and Innovation Officer of Motorola Solutions.
In this SMPL Q&A we speak with Nancy Hansell, strategy director, and Austyn Stevens, creative director, about our engagement with GroundTruth (formerly xAd), a global location technology company that drives results with real data.
BRAND BUILDING is a blog feature in which our experts present an in-depth POV on topics ranging from branding to design to experience, all through the lens of simplicity. Here Ben Osborne, head of insights for Siegel+Gale EMEA, discusses the art of turning marketing-speak into a financial language that proves its value and resonates with the board.
What you say and how you say it is a critical part of brand experience. It helps set the tone, express what your brand stands for and highlight how your audience can connect with your brand. The right story can inspire a purchase, belief or action—most importantly, it can inspire loyalty.
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with brand strategist Chelsea Zou about what Western brands should consider when naming for the Chinese market.
Siegel+Gale collaborated with DXC on nearly every aspect of brand development: from overarching strategy to brand architecture, identity, messaging and activation. In this SMPL Q&A we speak with Matt Egan, senior director, strategy and Anne Swan, group creative director, about our engagement.
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with Anna Gaissert, associate strategist, about millennial talent and what employers can do to stay ahead.