Taglines are an immediate, powerful — yet tricky — touchpoint of your brand. They’re hard to write, hard to get right, and — most important — hard to select.
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with Mike Tyson, design director, about how to stand apart with brand experience design.
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with Jenna Isken, senior marketing manager, about the value of developing a customer-centric digital brand experience.
In this Q&A, we speak with Billy Kingsland, group director of naming, about the intersection of brand naming and brand voice, and how they work together and separately to help define the brand.
Your firm’s culture is the pervasive values, attitudes, norms and beliefs that characterise your employees and guide their practices. If staff are aligned around shared values or mindset it’s accepted that you’ll have higher retention and engagement than if they are not.
Recently, we spoke with Gabriele Zamora, associate strategist, about how to employ “non-words” and coinages, aligning names with product categories, and why simplicity matters more than ever.
In this episode of Brand Matters, we speak to Christian Turner, global director of naming, about how naming can affect the outcome of a merger, acquisition or spin-off.
Recently, we sat down and spoke with Christian Turner, global director of naming, about the implications for brand names in the event of a merger, acquisition or spinoff.
Recently, we caught up with Katie Conway, senior strategist at Siegel+Gale, to talk about current trends in employee engagement, how emerging companies with alternative employee models can create a standout employer brand, and what companies can do to make their employees feel safe in times of change.
Margaret Molloy continues her conversations with top CMOs – this time, Kevin Krone, CMO of Southwest Airlines, on how he conquers complexity for employees and customers.