Healthcare

As consumers debate more care options and wrestle with data and privacy concerns, we help healthcare brands offer clarity and control to patients while confidently defining their role in a shrinking marketplace.

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No one in the United States needs reminding that healthcare is complex, says Lisa Kane, Group Director, Strategy. Knowing which parts of the patient journey are simple, and which are not, can help improve customer experience.

Lisa Kane

World's Simplest Brands

Healthcare is complex, but patient interactions don’t have to be

No one in the United States needs reminding that healthcare is complex, says Lisa Kane, Group Director, Strategy. Knowing which parts of the patient journey are simple, and which are not, can help improve customer experience.

Lisa Kane

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our experts about our work with Solventum, the new independent health care company 3M plans to spin-off.

Siegel+Gale

S+G Blog

Becoming Solventum

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our experts about our work with Solventum, the new independent health care company 3M plans to spin-off.

Siegel+Gale

Today, Bristol Myers Squibb is a leading biopharma company, combining the agility of a biotech with the reach and resources of an established pharmaceutical company. With a corporate brand dating back 30 years, the company needed a fresh start—a clear and compelling expression of its new vision of transforming patients’ lives through science.

Siegel+Gale

SMPL Q+A

Bristol Myers Squibb: Transforming patients’ lives through science

Today, Bristol Myers Squibb is a leading biopharma company, combining the agility of a biotech with the reach and resources of an established pharmaceutical company. With a corporate brand dating back 30 years, the company needed a fresh start—a clear and compelling expression of its new vision of transforming patients’ lives through science.

Siegel+Gale

Vaccines are getting approved, and people are beginning to see a light at the end of the COVID-19 tunnel. As the new year approaches and we begin to think about life post-pandemic, brands that can demonstrate their unique commitment to care—what that means for patients, communities and each other—will be well-positioned to stand apart as leaders going forward. Here are five key trends to consider in evaluating how you’re delivering on your brand in 2021.

Siegel + Gale

S+G Blog

Care at the forefront: Five imperatives for healthcare brands in 2021

Vaccines are getting approved, and people are beginning to see a light at the end of the COVID-19 tunnel. As the new year approaches and we begin to think about life post-pandemic, brands that can demonstrate their unique commitment to care—what that means for patients, communities and each other—will be well-positioned to stand apart as leaders going forward. Here are five key trends to consider in evaluating how you’re delivering on your brand in 2021.

Siegel + Gale

This article originally appeared in Real Business At best, mainstream healthcare services offer ‘sick care’ rather than better healthcare. Would things change if we looked at them like any other business, and went for a rebrand? Our healthcare can ironically be described as a good ‘sick-care’ system. Better healthcare means moving beyond a set of … Continued

Siegel+Gale

S+G Blog

Can rebranding the healthcare business help save lives?

This article originally appeared in Real Business At best, mainstream healthcare services offer ‘sick care’ rather than better healthcare. Would things change if we looked at them like any other business, and went for a rebrand? Our healthcare can ironically be described as a good ‘sick-care’ system. Better healthcare means moving beyond a set of … Continued

Siegel+Gale

“The new Valleywise Health brand is the foundation of every communication and experience. Our team was thrilled to develop a brand that comes to life across the entire patient journey,” said Lisa Kane, Group Strategy Director of Siegel+Gale. “The new brand ushers in the next chapter for this important public teaching health system, as it fulfills its long-standing commitment to caring while reimagining the health system for the future.”

Siegel+Gale

Press Room

Maricopa Integrated Health System engages Siegel+Gale in rebrand to Valleywise Health

“The new Valleywise Health brand is the foundation of every communication and experience. Our team was thrilled to develop a brand that comes to life across the entire patient journey,” said Lisa Kane, Group Strategy Director of Siegel+Gale. “The new brand ushers in the next chapter for this important public teaching health system, as it fulfills its long-standing commitment to caring while reimagining the health system for the future.”

Siegel+Gale

In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding, design, and simplicity. Here, we speak with our practitioners about bringing new life to Maricopa Integrated Health System (MIHS). Located in Phoenix, Arizona, MIHS has a proud tradition of being both the community safety net health care system, with a mission and commitment … Continued

Siegel+Gale

SMPL Q+A

Valleywise Health: Bringing new life to a celebrated health care system

In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding, design, and simplicity. Here, we speak with our practitioners about bringing new life to Maricopa Integrated Health System (MIHS). Located in Phoenix, Arizona, MIHS has a proud tradition of being both the community safety net health care system, with a mission and commitment … Continued

Siegel+Gale

In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding, design, and simplicity. Here, we speak with Jason Hall, creative lead, naming and Jenna Isken, associate director, experience about our engagement with Stanford Medicine and bringing Precision Health to life through their bold, pilot project, Humanwide. 

Jenna Isken

SMPL Q+A

Humanwide: Bringing Precision Health to life

In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding, design, and simplicity. Here, we speak with Jason Hall, creative lead, naming and Jenna Isken, associate director, experience about our engagement with Stanford Medicine and bringing Precision Health to life through their bold, pilot project, Humanwide. 

Jenna Isken

The purpose of health insurance is to create a sense of security and peace of mind for consumers, but the complexity of the industry is creating the opposite effect. If health insurance brands want to be simpler, they should take a cue from the world’s simplest industries and brands.

Katie Conway

S+G Blog

In pursuit of simplicity: solving the problem of process in the health insurance industry

The purpose of health insurance is to create a sense of security and peace of mind for consumers, but the complexity of the industry is creating the opposite effect. If health insurance brands want to be simpler, they should take a cue from the world’s simplest industries and brands.

Katie Conway

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with group director, strategy, Lisa Kane, about how M&A activity continues to disrupt healthcare.

Lisa Kane

SMPL Q+A

4 questions on M&A in healthcare with Lisa Kane

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with group director, strategy, Lisa Kane, about how M&A activity continues to disrupt healthcare.

Lisa Kane