What’s the value of simplicity for the world’s leading brands? Each year, global brand strategy firm Siegel+Gale sets out to answer exactly that.
Brands that deliver clear, human and useful experiences—win. The 2017 results are in.
From the tens-of-thousands of consumers we surveyed across the globe, we’ve learned that simplicity inspires people to spend more, drives brand loyalty, motivates employees to deliver on the brand promise—and ultimately drives financial gain for companies that embrace it.
Global brand strategy, design and experience firm Siegel+Gale today announced the findings of the seventh annual Global Brand Simplicity Index.
Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple.
Last year I interviewed marketing leaders and founders of brands that have performed well in our Global Brand Simplicity Index to better understand their views on simplicity. Here is what these “simplifiers” had to say.
BRAND BUILDING is a blog feature in which our experts present an in depth POV on topics ranging from branding to design and simplicity. In this edition Shannon Deep, senior communications strategist, discusses what B2B companies can learn from their B2C counterparts when it comes to brand voice.
As we head into 2017, what’s top of mind for leading brand experience experts? To get some perspective on this, I sat down with a handful of my colleagues at Siegel+Gale. Here we share their imperatives for the year ahead.
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with Jonathan Field, design director, about the role brand visual identity plays in acquiring and retaining clients.
Today, ‘virtual reality’ has become nothing more than a token buzzword, plastered across online marketing forums and populating the inboxes of CMOs claiming to be the saviour of all brands, everywhere.
Examining sporting successes and failures, Philip Davies, president of EMEA, talks about the importance of leadership, cohesiveness and clear objectives when building a brand.
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with Jeff Lapatine, strategy director, about brand naming strategies one might take after a merger, acquisition or spin-off.
Katie Conway, strategy director, discusses the three things healthcare brands need to do in order to stay relevant.