Healthcare industry branding
Charting the growth in healthcare
There are nearly 7 billion people on earth. They need food, water and shelter to survive. And they need access to modern healthcare to thrive.
Providing the expanding and aging population with healthcare services is a significant challenge. In almost all countries worldwide, per capita healthcare spending is rising faster than per capita income. In addition, the ongoing debate about regulation and delivery of healthcare services requires constant adjustments to business and marketing strategies.
What is healthcare branding about?
Today, healthcare is bursting with new products and services, from new drugs to state-of-the-art mobile apps that provide convenient patient care. But this industry is not for the faint of heart. It is highly regulated and constantly evolving, combining medical technology with a human touch. Spiraling costs have increased the difficulty of providing and paying for care.
In this environment, healthcare providers are experimenting with novel methods to improve the quality, safety and effectiveness of care at a reasonable cost. They are also recognizing the need for tailored branding, clear and simplified communications. By effectively prescribing information across multiple channels, platforms and touchpoints—including social media—companies make it easier for consumers to understand and make choices. Simplifying communications also results in greater operational efficiencies, as patients who comprehend their bills make more timely payments.
For those companies whose lifeblood is launching new products, clear and compelling communications start with a dynamic name that speaks for itself. The most successful products often spring from a strong brand platform, setting the stage for a digital strategy that establishes genuine interaction with customers.
To be agile in healthcare means focusing on simple things that make a real difference to consumers, including clear communications crossing numerous touchpoints. By distilling the essence of what matters most, Siegel+Gale allows meaningful brand experiences to emerge with a fresh perspective.
Coherent brands are made to last, and we are specialists in helping companies rationalize their offerings under a comprehensive brand architecture and naming system. We also crystallize a targeted digital strategy that reaches audiences with timely information, and infuse all content with a healthy dose of a distinctive and unified Brand Voice™.
Rapid advances in technology, regulations and care delivery will continue to transform the healthcare industry. What will remain constant are consumers seeking clear information and simple, memorable brand experiences across every interaction.
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