SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with Liana Dinghile, strategy director, about challenges brands face when creating a great brand experience.
What’s the value of simplicity for the world’s leading brands? Each year, global brand strategy firm Siegel+Gale sets out to answer exactly that.
Brands that deliver clear, human and useful experiences—win. The 2017 results are in.
From the tens-of-thousands of consumers we surveyed across the globe, we’ve learned that simplicity inspires people to spend more, drives brand loyalty, motivates employees to deliver on the brand promise—and ultimately drives financial gain for companies that embrace it.
Global brand strategy, design and experience firm Siegel+Gale today announced the findings of the seventh annual Global Brand Simplicity Index.
Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple.
Last year I interviewed marketing leaders and founders of brands that have performed well in our Global Brand Simplicity Index to better understand their views on simplicity. Here is what these “simplifiers” had to say.
As we head into 2017, what’s top of mind for leading brand experience experts? To get some perspective on this, I sat down with a handful of my colleagues at Siegel+Gale. Here we share their imperatives for the year ahead.
In the same way they had made sophisticated cuisine accessible and cooking it easy, Blue Apron made wine, often considered prohibitively intimidating, just as simple. To this end, Siegel+Gale designed Blue Apron’s wine iconography and packaging, winning accolades from the Creativity International Awards for the work.
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with Jonathan Field, design director, about the role brand visual identity plays in acquiring and retaining clients.
Corporate logos being referenced in apparel is nothing new. But a new subversion is taking place. Carrefour, Boots and WH Smith serving as motifs on Anya Hindmarch handbags. McDonalds being referenced in Moschino’s catwalk shows. Fashion is usually a good barometer for millennial attitudes – so does this trend suggest that they think logos are a big fat LOL? And how do brands create experiences to engage this audience?
Today, ‘virtual reality’ has become nothing more than a token buzzword, plastered across online marketing forums and populating the inboxes of CMOs claiming to be the saviour of all brands, everywhere.
Examining sporting successes and failures, Philip Davies, president of EMEA, talks about the importance of leadership, cohesiveness and clear objectives when building a brand.
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with Jeff Lapatine, strategy director, about brand naming strategies one might take after a merger, acquisition or spin-off.