There’s money to be made in pursuing simplicity, and the opportunities are there for companies that have the guts to do it
Though it may sound counter intuitive, simplicity is anything but simple. In fact, it requires a lot of hard work, and few companies have been able to deliver simplicity effectively.
For the past three years, my company has conducted its Global Brand Simplicity Index to find out which ones have. We ask over 6,000 consumers in seven countries to rank brands based on how simple their products, services, interactions, and communications are, related to their industry peers. The companies that come out on top are generally those with a strong focus, that have made firm decisions about what they want to be and what they want to offer.
To read the full article by Sarah Negugogor, originally posted by ClickZ, click here.