Many small businesses need a tool to simply and easily provide their information online and reach consumers.
If you’re reading this, you probably spend a lot of time online. (If you don’t, your interest in online marketing is commendable.) And it’s easy for folks like us to forget that there are people who don’t spend as much time online. When we encounter a website that seems to be designed by one of these people, it throws us for a loop. “How could they not know that rainbow text isn’t OK?” we exclaim. “Is this site seriously playing music at me?” “Why can’t I find anything?”
To read the full article by Sarah Negugogor, originally posted by ClickZ, click here.