http://www.siegelgale.com Simple is smart Wed, 08 Sep 2010 17:57:09 +0000 http://backend.userland.com/rss092 en Naming is hard. Often, when explaining to someone what I do for a living, their response is, "that sounds awesome." And it is. Unfortunately, they have no idea how challenging it can be from time to time. When explaining to "guy at bar," for instance, that I get paid to ... http://www.siegelgale.com/2010/09/08/one-big-party-all-the-time/ Digital and traditional brand experiences are rapidly converging. Leave the house with your phone or mobile device of choice, and the Internet goes with you—and along with it, Facebook, Twitter, e-books, news, weather, even your personal finances. There's more: Any mobile phone with a GPS chip can impose a virtual ... http://www.siegelgale.com/2010/09/07/tailoring-location-based-experiences-today-to-build-better-brands-tomorrow/ Over the past few weeks, I've been checking out some of the new, up-and-coming websites out there. Many of these sites offer some pretty cool services: Hipmunk has a slick new flight search interface, Gowalla helps you keep up with (and keep track of) your friends and Spotify lets ... http://www.siegelgale.com/2010/09/01/website-naming%e2%80%94the-weird-wide-web/ The SEC wants to know whether you know the difference between a broker and an investment adviser. My guess is that you do not and while you are pondering the answer, you might also consider what the terms financial consultant, financial advisor, investment executive and financial planner mean since they ... http://www.siegelgale.com/2010/08/30/of-course-we-dont-know-the-difference/ I have a good friend who writes popular books for teenagers. She also has nearly 19,000 Twitter followers and recently qualified for a verified account. Consequently, she’s often asked to speak on panels at book conferences to share her obvious expertise in how to use social media to build a ... http://www.siegelgale.com/2010/08/30/raising-your-voice/ I arrived in Dubai in late February of this year—with the prospect of working in the Middle East and being exposed to new cultural aspects, I became more aware of stories relating to the region and those that were particularly Arab focused in content. One story that caught my attention was ... http://www.siegelgale.com/2010/08/26/the-99/ SAN FRANCISCO, AUGUST 24, 2010 – Global strategic branding firm Siegel+Gale, today announced the appointment of Nikolas Contis as director, strategy of the firm's San Francisco office. With over 20 years of strategic branding experience, Contis brings a wide range of experience in industries including technology, entertainment, financial services, consumer, retail ... http://www.siegelgale.com/2010/08/24/siegelgale-bolsters-capabilities-in-san-francisco-with-appointment-of-nikolas-j-contis-director-strategy/ Are you a technophobe? If so, contrary to what you might assume, emerging technologies might actually work in your favor! Why? While technological innovation continues at an exponential rate, human brain development remains steady in comparison. The more complex technology we produce, naturally, the more we need to simplify user ... http://www.siegelgale.com/2010/08/23/simple-complexity/ The latest TV ad for Prudential Financial shows the design evolution of the company’s Rock of Gibraltar logo. This is intended to be symbolic of The Prudential’s promise of long term financial stability. It appears that the company has weathered the industry’s financial meltdown fairly well, and can now take ... http://www.siegelgale.com/2010/08/18/when-the-trademark-is-the-brand-promise/ Repositions brand by Connecting America through Coins NEW YORK, August 17, 2010 – Global strategic branding firm Siegel+Gale, today announced the development of a new brand promise and identity for the United States Mint, a bureau of the United States Department of the Treasury. The new brand promise, Connecting America through Coins, ... http://www.siegelgale.com/2010/08/17/siegelgale-develops-a-new-brand-platform-and-identity-for-the-united-states-mint/