 |
 |
Introducing EyeOpener.
EyeOpener is a proprietary research methodology from Siegel+Gale that reveals how decision makers choose among competing brands more accurately than any other method. It is a new way to bring peace-of-mind to critical branding decisions in a tested, foolproof manner.
Proven to take the guesswork out of brand decision-making.
On more than 1,000 occasions in more than 50 countries, Six-Sigma brands like Caterpillar, First Data Corporation, General Electric, and Enterprise Rent-A-Car have decided their course of action by wargaming their next move with the first generation of this system. Now, this new, more powerfully predictive upgraded version of EyeOpener from Siegel+Gale, takes the guesswork out of brand decision-making.
Accurate. Actionable. Relevant. Powerful.
EyeOpener models brand decisions by simulating the actual purchase process of individual decision makers to reveal the complex interaction of your brand with the marketplace. Utilizing a proprietary and proven set of prognostic algorithms to peer into the heart of consumer motivation, EyeOpener foresees whether your brand positioning will succeed or fail.
An X-ray machine for your customer’s subconscious scorecard.
EyeOpener is able to derive the actual "scorecard" decision makers use by identifying preference (and strength of preference) for each brand in an individual's consideration set.
How does it work?
EyeOpener modeling parameters include:
Brand attributes and a defined competitive set that are customized to the specific buying/marketing environment Measuring brand preference and strength of brand preference by comparing brands head-to-head—revealing how decisions are made in the real world and at the point-of-sale Modeling brand decisions at the individual respondent level Dynamic models that reveal who gains and who loses A simulation tool that predicts Return on Brand Investment (ROBI) prior to implementationWhat are the benefits of EyeOpener?
Allows you to "wargame" various scenarios of your brand proposition, enabling you to make costly branding mistakes before they become costly branding mistakes Offers an exciting, new way to propel your thinking and creativity around a monumental marketing or mental block Is the essential instrument with which to brand, tune, or rebrand your business to confront the fast-changing realities of today's market Provides a thorough understanding of what drives decision making in the marketplace Encourages a foundation for reshaping your business in a way that is more relevant to customers Presents clear direction on where to take action Supports a framework for more effective messaging Helps build consensus within your organization with respect to how it should position itself in the marketplace