Podcast:
The Online Healthcare Experience
Defining Your Voice. Engaging Your Audience.
On May 13th, Siegel+Gale got together with communications partner Fleishman-Hillard to deliver an interactive webcast on the future of healthcare marketing and the critical role the Internet channel will continue to play.
Jason Cieslak, Managing Director of Siegel+Gale’s Los Angeles office, together with Emily Downward, SVP of Digital Healthcare at Fleishman-Hillard Global Communications discuss how audiences find and interact with healthcare brands online, what they expect and how they are demanding that companies evolve from telling their stories to engaging their customers.
Download the Podcast to hear Jason and Emily share insights, best practices and trends to include key challenges facing healthcare organizations today, including:
+ Meeting the needs of diverse audiences and business goals online
+ Online communications myths and realities
+ Tips for getting started with social media and digital PR
+ And more…