Co-President & Chief Strategy Officer, David Srere appeared on CNBC Business news to comment as brand expert on LG’s new LCD Flat Panel Ad Campaign. Revolving around a TV trailer for an upcoming fictional television series entitled "Scarlet", LG seeks to attract mass audiences to its website in an effort to lure new customers to purchase its new line of products.

The controversial question: Marketing stunt or scam? Can "trailer marketing" effectively sell hi-tech products or is this just another expensive media play by a large company where they ring the dinner bell only to leave tens of thousands of hungry customers expecting a fancy feast, waiting for little more than table scraps. CNBC’s LA correspondent, Julia Boorstin, seeks answers and calls on Siegel+Gale for comment. See the news excerpt.

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