Richard Pasqua Appointed as Siegel+Gale’s Creative Director of Interactive Media
NEW YORK, NY – November 14, 2007 – Siegel+Gale, one of the world’s premier strategic branding firms, has appointed Richard Pasqua as the Creative Director of its Interactive practice.
An award-winning designer and digital artist, Mr. Pasqua previously led design for Nickelodeon, RedSky Interactive, Xceed Interactive, and Doubleday Direct Interactive.
"Nothing is more important in today’s branding world than designing breakthrough, effective media that extends clients’ brands seamlessly into the interactive sphere," says Howard Belk, Co-President and CCO of Siegel+Gale. "Rich has the artistic eye to blend form and function into consistently superb interactive products. We look forward to utilizing his creative vision as we take interactive media to the next quantum level."
Says Mr. Pasqua, "Siegel+Gale has been a branding leader since its founding in 1969, long before the birth of digital media. They have a continual ability to stay not just on top of, but at the cutting edge of, branding and media through all its permutations. This means their clients – and the industry – get products that are both innovative and reliable, and it makes my job here very exciting."
Mr. Pasqua has received multiple Broadcast Design Awards, the London International Advertising Award, as well as the Omni Award, and has led interactive experiences for clients including Altoids, Mattel and Hitachi.
About Siegel + Gale
Siegel+Gale is one of the world’s premier strategic branding companies. Since it was founded by Alan Siegel in 1969, the firm has applied the art and science of simplicity to create branding programs that have helped many of the world’s best-known organizations excel. Driven by its philosophy of "Simple is Smart," Siegel+Gale has led the way in bringing innovation to the corporate branding field, including transforming complex, incomprehensible customer communications into plain English; helping clients create distinctive brand voices across all their communications; transporting brands onto the Internet; and aligning the brand experience for customers with the brand promise.
The firm has worked with an array of blue chip organizations, including American Express, Bayer, Lehman Brothers, Medtronic, Dell, Harley Davidson, Lexus, Merrill Lynch, Yahoo!, Caterpillar, Sony, Motorola, the National Basketball Association, 3M, Dow, and The Four Seasons Hotel Group.
Siegel+Gale has full-service offices in New York, Los Angeles London and Dubai and strategic partnerships around the world. It is part of the Omnicom Group Inc. (www.omnicomgroup.com), a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations, and other specialty communications services to over 5,000 clients in more than 100 countries.
If you would like more information about Siegel+Gale or to speak with Richard Pasqua, please contact Davia Temin or Megan Creydt of Temin and Company at 212-588-8788 or news@teminandco.com.