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“It’s a good way to make money, but it’s also a good way to destroy your brand,” said Alan Siegel, chief executive of the New York branding firm Siegel and Gale.
“It has to be done with great care and very intelligently and in harmony with what the brand stands for.”
“People are becoming very price-conscious,” said Alan Siegel, chairman and chief executive of branding strategy firm Siegel & Gale. “Without making any kind of an offer, I’m not sure Starbucks is addressing the problem.”
NEW YORK, NY – November 14, 2007 – Siegel+Gale, one of the world’s premier strategic branding firms, has appointed Richard Pasqua as the Creative Director of its Interactive practice.
An award-winning designer and digital artist, Mr. Pasqua previously led design for Nickelodeon, RedSky Interactive, Xceed Interactive, and Doubleday Direct Interactive.
"Nothing is more important in today’s branding world than designing breakthrough, effective media that extends clients’ brands seamlessly into the interactive sphere," says Howard Belk, Co-President and CCO of Siegel+Gale. "Rich has the artistic eye to blend form and function into consistently superb interactive products. We look forward to utilizing his creative vision as we take interactive media to the next quantum level."
Next Generation Global Brand Asset Management Tool
to be Unveiled at November 12th Conference
NEW YORK AND LOS ANGELES – NOVEMBER 12, 2007 – Siegel+Gale, the premier brand strategy and design consultancy, announced today the launch of BRAND AMPLIFIRE™, an intuitive, powerful digital brand asset management tool using Google Search® technology. Unveiled today at the Henry Stewart Digital Asset Management Conference in Los Angeles, BRAND AMPLIFIRE™ allows companies to achieve consistent corporate branding across all communications, both print and digital.
By combining Google Search® technology with Siegel+Gale’s renowned “Simple is Smart” philosophy, BRAND AMPLIFIRE™ will be the most advanced – and user- friendly – digital brand asset management tool on the market. BRAND AMPLIFIRE™ is a joint venture between Siegel+Gale and SmartDoc Technologies.
Flock Inc. has just released a new “social browser” that lets users interact with their favorite or most popular social networks on the web. Based upon Firefox and other Mozilla technologies, it is available for both Mac and PC and supports Facebook, Flickr, YouTube, Blogsome, Wordpress, del.icio.us, TypePad, Twitter, Photobucket, Blogger, Livejournal, Xanga.com, Magnolia, and Piczo.
Flock neatly packages all its social networking features for easy access and updating, but I’m wondering why they created an entire browser to do this. Maybe the company should have partnered with all popular browsers and offered one plug-in that aggregates all social network information, but most browsers already have plug-ins that do this. Whenever a new social network pops up you will need to install a new plug-in into your Flock browser, so the maintenance is similar to most browsers out there.
It seems as if Flock is more like a social network that lets you manage all your existing social networks. But I’m not sure I’m ready to invest in yet another network, especially when I can do all this and more from my Google home page. It will be interesting to see how Google integrates all its great social features and web applications into one mobile OS. Something tells me this generation will be updating their social sites from their wireless devices on the go and not so much on their desktops.
Ad Forum Worldwide Summit 2007: Co-Presidents Howard Belk and David Srere comment on the unique culture at Siegel+Gale and why simple brands work smarter to help clients excel.