Alan Siegel:
On Branding and Clear Communications
Over the last three decades, Alan Siegel has become one of the best-known figures in the branding business and a champion of clear communications. He is a pillar of the establishment and a provocative iconoclast, and has built a leading brand consultancy, Siegel+Gale. He advises organizations such as Xerox, American Express, the National Basketball Association, Caterpillar, The Girl Scouts, and The New School, has created guides for The Wall Street Journal on understanding financial markets, and has served on the boards of numerous business and cultural organizations. View the books web site.