Penney’s Updated Image, the Sequel
Penney’s Updated Image, the Sequel
The Wall Street Journal
“…’It’s very hard to unseat or change a tagline that has been burned into people’s consciousness over a period of a couple of years,’ says Denis Riney, group director at Siegel+Gale, an Omnicom Group branding consultant. Some taglines can be as recognizable as a company’s name, he says.”