Alan Siegel on Wal-Mart’s Rumored Acquisition of Tommy Hilfiger in BusinessWeek Online
…If the Hilfiger deal comes through, some wonder if it might just be the first among several high-end brands that Wal-Mart may add to its stores. “After all, Wal-Mart has already conquered the world and put the small guys out of business. Why not move upscale now?” asks Alan Siegel, chairman of brand-strategy firm Siegel & Gale. …
