Global brand strategy, design and experience firm Siegel+Gale today announced the findings of the seventh annual Global Brand Simplicity Index.
The intersection of politics and branding is ripe this year. From legal action against President Trump’s executive orders to numerous Super Bowl ads, many brands have chosen to take a stance in the current political climate. Personal politics aside, this is a good opportunity to reflect on recent consumer research and summarize key takeaways for your brand.
It’s no secret that branding plays a critical role in the B2C marketplace. As consumers we are frequently swayed by our emotions and, thus, strongly influenced by branding.