Margaret Molloy speak to the fact that, although branding questions may not initially seem urgent, constant curiosity about brand is a key to unlocking M&A business value.
Katie Conway, strategy director, discusses the three things healthcare brands need to do in order to stay relevant.
Margaret Molloy, global CMO and head of Business Development, compiles top stories on brand valuation that speak to how brand drives value.
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with Betsy Thomas, group director of account management in New York, about the client and agency relationship.
Global brand strategy, design and experience firm Siegel+Gale today announced the launch of its new Business Analytics and Insights services, focused on giving clients richer and more rigorous data, insights and business intelligence tools for brand management.
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with Courtney Canale, associate director of digital experience, about how to ensure digital platforms deliver on a brand’s promise.