SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with Anne Swan, executive creative director, about the iterative nature of B2B branding today.
Margaret Molloy, global CMO and head of Business Development, compiles top stories on brand valuation that speak to how brand drives value.
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with Betsy Thomas, group director of account management in New York, about the client and agency relationship.
Recently, our director of digital experience, Leesa Wytock, spoke with CX-perience about how to acquire, retain and monetize users in the crowded CX market.
Global brand strategy, design and experience firm Siegel+Gale today announced the completion of a refreshed brand platform and visual identity for Andrews Property Group
Recently, we spoke with Gabriele Zamora, associate strategist, about how to employ “non-words” and coinages, aligning names with product categories, and why simplicity matters more than ever.
In this episode of Brand Matters, we speak to Christian Turner, global director of naming, about how naming can affect the outcome of a merger, acquisition or spin-off.
Recently, we sat down and spoke with Christian Turner, global director of naming, about the implications for brand names in the event of a merger, acquisition or spinoff.
Dan Cohen, senior namer at Siegel+Gale, talks about the current trends in naming, how simplicity relates to the notion of naming a product, brand or service, and how a company or brand can consider purchasing naming services.