Nokia’s plan to re-introduce itself to the mobile market puts it at a turning point: Nokia has the opportunity to change the narrative and start telling the story of the future, writes Ahmad Badr, strategy director at Siegel+Gale.
Recently, we spoke with Gabriele Zamora, associate strategist, about how to employ “non-words” and coinages, aligning names with product categories, and why simplicity matters more than ever.
In this episode of Brand Matters, we speak to Christian Turner, global director of naming, about how naming can affect the outcome of a merger, acquisition or spin-off.
Recently, we sat down and spoke with Christian Turner, global director of naming, about the implications for brand names in the event of a merger, acquisition or spinoff.
The Middle East region is in the midst of a massive growth curve that continues to expand the presence and reach of its brands, moving quickly beyond domestic audiences to address the world at large. As part of this process—and characteristic of a still greater maturity—the tactics of naming companies, products and initiatives will inevitably change to suit a wider variety of tastes.