SAP faced a central challenge: a longtime industry leader in improving their customers’ business performances, they also needed to be recognized for their innovative work in cloud solutions, machine learning, artificial intelligence, big data and blockchain. Introducing their expanding portfolio of technology offerings, SAP was now ready to fully own their innovative solutions. To this end, Siegel+Gale created a visual identity rooted in the idea of continuous movement and constant innovation.
Today, a company’s logo is no longer a solitary symbol of a brand. Though the classic Coke cursive logo or Adidas’ iconic three stripes serve as critical brand recognition, other companies must consider how their logos will be used to represent their brands cross-medium. More specifically, companies must challenge the creative team responsible with developing their visual identity systems to produce a final product that is designed with strategic intent and inspired by uninhibited conceptualization.
GroundTruth, the location technology company that drives results with real data, today announced their collaboration on a rebranding effort with Siegel+Gale.
In this SMPL Q&A we speak with Nancy Hansell, strategy director, and Austyn Stevens, creative director, about our engagement with GroundTruth (formerly xAd), a global location technology company that drives results with real data.
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with Dominick Ricci and Julie Lee about Siegel+Gale’s work for Quicken.
Siegel+Gale collaborated with DXC on nearly every aspect of brand development: from overarching strategy to brand architecture, identity, messaging and activation. In this SMPL Q&A we speak with Matt Egan, senior director, strategy and Anne Swan, group creative director, about our engagement.
Steve Owen joins the Siegel+Gale EMEA team as executive creative director. Owen brings more than 20 years of design and branding experience to the firm and will oversee its expanding creative practice in EMEA.
As part of the AIGA Design Census, our design team were asked to visualize data from the inaugural report. The 2016 Design Census is partnership between AIGA and Google.
In the same way they had made sophisticated cuisine accessible and cooking it easy, Blue Apron made wine, often considered prohibitively intimidating, just as simple. To this end, Siegel+Gale designed Blue Apron’s wine iconography and packaging, winning accolades from the Creativity International Awards for the work.
We were recently featured in the The Wall Street Journal, Fast Co.Design and Media Post.
SAN FRANCISCO, CA, DECEMBER 7, 2016 – Credit Karma and global brand strategy firm Siegel+Gale today announced their collaboration on a brand evolution effort with the unveiling of a new visual identity. The rebranding effort builds on Credit Karma’s success in creating useful financial tools for more than 60 million members across the U.S. “Through […]