For 50 years, CVS has been committed to the health and wellness of its customers. In 2014, it made a very bold move—dropping all tobacco products. With this decision, CVS estimated they could lose up to $2bn in annual sales, and took on another challenge: the reimagine its brand to shape the future of healthcare.
This week our experts were featured in Digiday, Transform Magazine and The Columbus Dispatch.
This week our experts were featured in Fox News, WIRED, Adweek and the Associated Press.
Building a new brand strategy after bad press and lawsuits is not easy. Read how American Apparel is working to get their brand back on track.