In this episode of Brand Matters, Matthias Mencke, Group Creative Director, LA, discusses the role of design in solving a business problem or challenge. Brand Matters is a video series in which our experts elaborate on topics ranging from branding to design to experience, all through the lens of simplicity.
The landscape for merger and acquisitions, and spin-off and divestiture is heating up in virtually every sector and that brings the brand to the forefront of many executives’ minds. Aligning sales and marketing and keep the customer at the center of the enterprise can be a challenge in static environments, but it is even more challenging in the midst of a rebrand when the very moniker to which you refer to the company and who employees work for is changing.
New logos, new identities, new mistakes? We’ve just had the seasonal circus of fashion weeks in New York, London, Milan and Paris. The world of fashion and retail is in a constant state of flux as brands and retailers try to figure out who they are, what they stand for, who their customers are and, in many cases, how to just ride out the storm many have been calling the ‘Retail Apocalypse’.
In this episode of Brand Matters, Dominick Ricci, Creative Director, discusses how working with people outside of your realm helps to solve client’s problems.
Many workplace skills don’t come from school, but from internships. Studies have shown a strong correlation between internship experience and job prospects, but great work experience doesn’t just happen. It takes nurturing and time from managers and peers. We’re thrilled to host an ambitious group of interns every summer across our global offices. As summer draws to a […]
Lana Roulhac has more than 10 years of design expertise, focusing especially on bringing humanity and relevance to government design and technology brands. She’s worked on projects around the world, including in the UK, Asia and the US with brands like AMEX, Allied Vision, Min Cheng Bank and the World Health Campaign to end TB. She was also voted most likely to be president while in high school, so it’s probably a good idea to remember her name.
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with group director, strategy, Lisa Kane, about how M&A activity continues to disrupt healthcare.
In this episode of Brand Matters, Shana Orth, Group Account Director, discusses how having the same mission and values that clients are looking to achieve, along with seamless empathy, can create moments of delight that captivate and inspire. Shana Orth, is Group Account Director, at Siegel+Gale. Brand Matters is a video series in which our experts elaborate on topics […]
Simple Q&A is a blog feature in which we interview experts on all things relevant to branding, design, and simplicity. In this Q&A we speak with Kira Sea, senior designer, about her design approach.
For this year’s AIGA Design Census, our design team set out to unravel a complex set of data and visualize its key message. The end result was “Design with Diversity in Mind,” the colorful short which shows the ethnic and educational breakout of over 13,000 designers that participated in the survey. With the main […]
The pace of innovation, with its ceaseless introduction of new products, services, channels and markets, has radically altered how we approach design. Visual identity development was once thorough, deliberate and based on the premise that a brand’s identity should be enduring. However, the social media imperative—to interact with customers in real time—and declining marketing budgets have shortened timelines and required that once-sequential work streams run in parallel. Both the way we execute on design engagements and how we conceive the role design plays in telling brands’ stories are in various stages of revision. Let’s look at five ways design needs to deliver in 2018 to create successful brand identity.