This week we were featured in Adweek, Pulse and The Irish Times.
Global strategic branding firm Siegel+Gale (www.siegelgale.com) today announced the completion of the rebrand for Truth Initiative, formerly the American Legacy Foundation or Legacy, the largest non-profit public health organization in the U.S. devoted specifically to tobacco control.
Most marketing executives and branding professionals are well acquainted with the concept of brand architecture. They may be less familiar, however, with the related concept of naming architecture. While the two approaches are similar, there are significant differences in both purpose and methodology
Everyone wants their brand to be the biggest and the best, but succeeding both locally and globally is harder than it seems. It’s complex. Especially in the Middle East where brands who are flourishing locally have been weak in making that all important connection with the global consumer.
For 50 years, CVS has been committed to the health and wellness of its customers. In 2014, it made a very bold move—dropping all tobacco products. With this decision, CVS estimated they could lose up to $2bn in annual sales, and took on another challenge: the reimagine its brand to shape the future of healthcare.
This week our experts were featured in Digiday, Transform Magazine and The Columbus Dispatch.
Big news from Google last week as an Alpha-bet made headlines. The branding is a simple and smart move, according to our own Samira Ann Qassim.
Siegel+Gale today announced the expansion of its naming faculty to London to address the increased demand in the EMEA region for this specialised practice
This week our experts were featured in Fox News, WIRED, Adweek and the Associated Press.