BRAND BUILDING is a blog feature in which our experts present an in-depth POV on topics ranging from branding to design to experience, all through the lens of simplicity. In this post, creative naming lead Jason Hall shares five steps for keeping names alive after the final presentation.
From July Fourth in the U.S. to Bastille Day in France, national holidays are a chance for the whole country to enjoy a little downtime and focus on the things that bring us closer. But in the UK, we seem to be in a bit of a muddle when it comes to naming our bank holidays. The Siegel+Gale naming team rolled up their sleeves and weighed in with some light-hearted suggestions.
Did you crowdfund The DAO? It’s the one that uses the Ethereum blockchain.
This week we were featured in CNN, Campaign US and CMO.com
This week we were featured in Branding Magazine, Venture Beat and Myndset.
This week we were featured in AdAge, The Drum and MarketingProfs.
This week we were featured in Advertising Age, The Huffington Post and Brand New.
What does simplicity mean to a rising star in the world of chocolate-making? In this episode of Simplifiers, we travel to the Lower East Side of Manhattan to visit with Aditi Malhotra, owner and chocolatier at Tache Artisan Chocolates. By marrying solid business instincts with a love of beautiful sweets, Aditi has created a unique brand with Tache—one that thrives on simplicity.
This week we were featured in Adweek , Advertising Age and Entrepreneur Middle East.
In October last year, the Hewlett-Packard Company announced its intention to split into two separate entities, signaling the largest corporate demerger in history.
Commercial drones won’t arrive tomorrow, but there’s definitely a buzz and it’s getting louder. And, while Amazon certainly imagines drones carrying bags and boxes, the name “drone” carries it’s own baggage.