For 50 years, CVS has been committed to the health and wellness of its customers. In 2014, it made a very bold move—dropping all tobacco products. With this decision, CVS estimated they could lose up to $2bn in annual sales, and took on another challenge: the reimagine its brand to shape the future of healthcare.
This week our experts were featured in Digiday, Transform Magazine and The Columbus Dispatch.
Big news from Google last week as an Alpha-bet made headlines. The branding is a simple and smart move, according to our own Samira Ann Qassim.
Siegel+Gale today announced the expansion of its naming faculty to London to address the increased demand in the EMEA region for this specialised practice
This week our experts were featured in Fox News, WIRED, Adweek and the Associated Press.