The greatest brands make life simple. Think Google, Amazon, or even Dunkin’ Donuts. They cut through the clutter by delivering what consumers want, when they want it, without hassle. By simplifying customer experience in a complex world, these brands win customer loyalty, which drives business results and creates value for shareholders.
What does simplicity mean to a rising star in the world of chocolate-making? In this episode of Simplifiers, we travel to the Lower East Side of Manhattan to visit with Aditi Malhotra, owner and chocolatier at Tache Artisan Chocolates. By marrying solid business instincts with a love of beautiful sweets, Aditi has created a unique brand with Tache—one that thrives on simplicity.
In October last year, the Hewlett-Packard Company announced its intention to split into two separate entities, signaling the largest corporate demerger in history.
Commercial drones won’t arrive tomorrow, but there’s definitely a buzz and it’s getting louder. And, while Amazon certainly imagines drones carrying bags and boxes, the name “drone” carries it’s own baggage.
In this episode of Brand Matters, we talk to associate strategist Samira Qassim about why brand purpose is key for startups and how it can help them answer questions about who they are and where they are going.
In this episode of Brand Matters, we talk to Ahmad Badr, senior strategist in our London office, about why simplicity is key to developing, executing and delivering on a unique brand voice that drives customer satisfaction and crafts a distinct persona for a brand.
In this episode of Brand Matters, we talk to Ahmad Badr, senior strategist in our London office, on how Big Data can generate insights that go beyond the norm and aid in developing newer, better, and more standout brand experiences for customers.
Having been excited about this work since mid-summer, we’re proud to now share with you Trunk Club’s first ever commercial which is—appropriately—about the “firsts” in life that make you who you are, and the overcoming the trepidation that comes with taking the next step forward.
This week we were featured in Adweek, Pulse and The Irish Times.
Global strategic branding firm Siegel+Gale (www.siegelgale.com) today announced the completion of the rebrand for Truth Initiative, formerly the American Legacy Foundation or Legacy, the largest non-profit public health organization in the U.S. devoted specifically to tobacco control.