For 50 years, CVS has been committed to the health and wellness of its customers. In 2014, it made a very bold move—dropping all tobacco products. With this decision, CVS estimated they could lose up to $2bn in annual sales, and took on another challenge: the reimagine its brand to shape the future of healthcare.
In this episode of Brand Matters, we talk to Liana Dinghile about what the actionable steps for brands are to create a more human touch to everything they do.
Duncan Hall addresses the ephemeral nature and cultural relevancy of luxury in part 1 of this 4-part series on luxury branding
Big news from Google last week as an Alpha-bet made headlines. The branding is a simple and smart move, according to our own Samira Ann Qassim.
Barclays has had ten different brand ideas in 20 years, casting doubt on its very brand identity. Here Siegel+Gale’s Philip Davies takes on the struggles of this financial services brand.
What makes branding different than other forms of communication and experience? Co-CEO David Srere breaks it down in 3 simple concepts
In this episode of Brand Matters, we speak to Liana Dinghile, group strategy director, EMEA, about why it is so important for brands to embrace humanity, and how it helps them connect all the more.