In this SMPL Q&A we speak with Nancy Hansell, strategy director, and Austyn Stevens, creative director, about our engagement with GroundTruth (formerly xAd), a global location technology company that drives results with real data.
Five of the top 20 US advertisers, which collectively make up approximately 7.5% of US ad spend, have stopped partnering with Google, resulting in a $750 million loss. This type of financial impact calls for rapid change and innovation. Siegel+Gale’s brand experts offer their opinions on brand safety in the era of programmatic advertising.
Siegel+Gale collaborated with DXC on nearly every aspect of brand development: from overarching strategy to brand architecture, identity, messaging and activation. In this SMPL Q&A we speak with Matt Egan, senior director, strategy and Anne Swan, group creative director, about our engagement.
BRAND BUILDING is a blog feature in which our experts present an in depth POV on topics ranging from branding to design and simplicity. In this edition Shannon Deep, senior communications strategist, discusses what B2B companies can learn from their B2C counterparts when it comes to brand voice.
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with Chad Cipoletti, group director of brand communication, on the increasing role language plays in brand experience.
It’s no secret that branding plays a critical role in the B2C marketplace. As consumers we are frequently swayed by our emotions and, thus, strongly influenced by branding.
In this SMPL Q&A we speak with Britt Bulla, senior director, strategy and Leesa Wytock, director, digital experience, about our engagement with Mizuho Americas.
Auckland Castle Trust today announced the appointment of AMV BBDO and Siegel+Gale to develop the brand identity and communications for Auckland Castle, one of Northern England’s most important historic buildings.