SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with Chad Cipoletti, group director of brand communication, on the increasing role language plays in brand experience.
It’s no secret that branding plays a critical role in the B2C marketplace. As consumers we are frequently swayed by our emotions and, thus, strongly influenced by branding.
In this SMPL Q&A we speak with Britt Bulla, senior director, strategy and Leesa Wytock, director, digital experience, about our engagement with Mizuho Americas.
Auckland Castle Trust today announced the appointment of AMV BBDO and Siegel+Gale to develop the brand identity and communications for Auckland Castle, one of Northern England’s most important historic buildings.
This week we were featured in The Drum, CMO.com and Tenfold.
This week we were featured in Forbes, CMO Essentials and Business2Community.
This week we were featured in Entrepreneur, Communicate and The International Business Times.
Global brand strategy, design and experience firm Siegel+Gale today announced the completion of a refreshed brand platform and visual identity for Bahrain Petroleum Company, Bapco, the regional oil and gas leader.
The greatest brands make life simple. Think Google, Amazon, or even Dunkin’ Donuts. They cut through the clutter by delivering what consumers want, when they want it, without hassle. By simplifying customer experience in a complex world, these brands win customer loyalty, which drives business results and creates value for shareholders.
What does simplicity mean to a rising star in the world of chocolate-making? In this episode of Simplifiers, we travel to the Lower East Side of Manhattan to visit with Aditi Malhotra, owner and chocolatier at Tache Artisan Chocolates. By marrying solid business instincts with a love of beautiful sweets, Aditi has created a unique brand with Tache—one that thrives on simplicity.