Siegel+Gale = media releases «

Feb 23rd, 2010 by Siegel Gale

Siegel+Gale Selects Lisa Bertelsen to Lead Expanded Research Practice

NEW YORK, February 23, 2010 – Global strategic branding firm Siegel+Gale today announced the appointment of Lisa Bertelsen as global director of its Research Insights practice.

Bertelsen brings a diverse set of qualitative research expertise to Siegel+Gale’s research offerings, including over 15 years of consumer and B2B experience as a usability engineer, interface designer, online strategist and market researcher. In her new role, Bertelsen’s primary responsibility is to build a powerful global practice that uncovers innovative research insights in language, cognition and behavior to inform clear, credible and compelling brand-building programs.

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Feb 11th, 2010 by Siegel Gale

Siegel+Gale Welcomes Back Branding Veteran in Leadership Role; Appoints Renee Peet as Group Director, Strategy of New York Office

NEW YORK, February 11, 2010 – Global strategic branding firm Siegel+Gale announced today the return of Renee Peet, appointed as group director, strategy of the firm’s headquarters in New York.

Working previously at the firm between 2000 and 2004, Peet returns to Siegel+Gale to lead strategy engagements for some of the world’s most notable brands. As group director, strategy of Siegel+Gale’s New York office, Peet assumes responsibility for leading the strategy group to build world-class brands through elegantly simple strategies, communications and experiences.

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Jan 27th, 2010 by Gail Nelson

Business Charts Often Fail to Communicate Intended Message, Says Siegel+Gale’s Dona Wong, Author of Newly Published The Wall Street Journal Guide to Information Graphics

Do your information graphics pass the 5-second clarity test?

NEW YORK, JANUARY 27, 2010 – Many business charts have sophisticated and intelligent underlying information, but the presentation fails to convey the intended message. That’s the underlying premise of a new book, The Wall Street Journal Guide to Information Graphics, authored by Dona M. Wong, strategy director of information design for global strategic branding firm and simplified communications pioneer Siegel+Gale.

“In our increasingly data-driven world, we have to convey our message clearly and visually. Whether through PowerPoint, charts and graphs, reporting graphics, or budget illustrations, we must enhance our audiences’ understanding – in five seconds or less,” says Wong. “Professionals from marketing to finance to medicine need to understand how to analyze the data, use colors to their advantage and choose the right chart form.”

Wong is the strategy director for information design at Siegel+Gale, the renowned branding firm whose signature mission for the past 40 years has been promoting clarity through simplification in all aspects of business communication. Now, she shares the insights from her twenty-year career – including eight years as graphics director at The Wall Street Journal – in The Wall Street Journal Guide to Information Graphics: The Dos and Don’ts of Presenting Data, Facts, and FiguresT (W.W. Norton & Company, 2010, $29.95).

Wong was also graphics editor for The New York Times business sections, and earlier, developed financial graphics for international tax clients at Deloitte & Touche. At Yale, she studied information design with renowned professor and author Edward Tufte.

“Presentation software makes it possible to create charts easily, but not necessarily well,” says Alan Siegel, founder and chairman of Siegel+Gale and a pioneer of the plain language movement. “Executives who value clarity, simplicity, and transparency in the language of their customer communications can also use the best principles of information graphics to their strategic advantage.”

The best charting practice is to follow four essential steps: research, edit, plot and review. “Always assess data with a critical eye,” says Wong. “If there is something wrong with one number, it is important to get to the bottom of it. DO sweat the small stuff. One wrong data point can destroy the credibility of the whole chart.”

In this book, Wong shows how to:

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About Siegel+Gale

Siegel+Gale is one of the world’s premier strategic branding companies and a pioneer in simplifying complex customer communications. Since it was founded by Alan Siegel in 1969, the firm has applied the art and science of simplicity to create branding programs that have helped many of the world’s best-known organizations excel. Driven by its philosophy of “Simple is Smart,” Siegel+Gale has led the way in bringing innovation to the corporate branding field, including transforming complex, incomprehensible customer communications into plain English; helping clients create distinctive brand voices across all their communications; transporting brands onto the Internet; and aligning the brand experience with the brand promise.

The firm’s clients include AARP, Aetna, American Express, Bank of America, Dell, The Four Seasons Hotel Group, The Internal Revenue Service, Lexus, Merrill Lynch, 3M, Microsoft, Motorola, the National Basketball Association, Pfizer, and Sony PlayStation. Siegel+Gale has offices in New York, Los Angeles, San Francisco, London, and Dubai, and strategic partnerships around the world.

Siegel+Gale is part of the Omnicom Group Inc., a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms serve over 5,000 clients in more than 100 countries.

For more information please contact Gail Nelson at 212.453.0400 or gnelson@siegelgale.com.

Jan 26th, 2010 by Gail Nelson

Siegel+Gale Middle East Office Expands With Appointment of New Strategist

Dubai - United Arab Emirates (26 January, 2010): Siegel+Gale, the global strategic branding consultancy (Omnicom Group) is announcing the appointment of Miss Christine Anis to the position of Strategist at the company’s regional Middle East office in Dubai, UAE.

Miss Anis joins Siegel+Gale with 7 years of experience having previously worked on branding projects for Emaar, Nakheel, Dubai Pearl, Baccarat Residences, Atlantis, Dubai Healthcare City, NBK, GEMS and Sudatel.

“I’m delighted to be joining one of the world’s premier strategic branding companies. Sieigel+Gale’s philosophy of ‘Simple is Smart’ is an idea I truly believe in and think that organizations in the region need to adapt in the way they communicate and present their brands.” she said. “My primary role at Siegel+Gale will be to help clients gain a deep understanding of their customers’ needs, identify market gaps and competitive offerings, then translate those into simplified, unique brand ideas that drive the way their organization communicates and behaves.

“Christine is a great addition to the S+G team and we are very excited to have her on board” said Tarek Sultani, Managing Director of Siegel+Gale Middle East.

“Christine takes a very rigorous and strategic approach to helping regional clients better understand what their brand should stand for and what they need to do to deliver on their brand promise. She will leverage her insight of the region, local culture and the Arabic language to develop client brands that are truly relevant to this market and have a strong appeal to their audiences.”

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About Siegel+Gale

Siegel+Gale is one of the world’s premier strategic branding companies. Since Alan Siegel founded it in 1969, the firm has applied the art and science of simplicity to create branding programs that have helped many of the world’s best known organizations excel. Driven by its philosophy of Simple is Smart, Siegel+Gale has led the way in bringing innovation to the corporate branding field, including transforming complex, incomprehensible customer communications into clear language; helping clients create distinctive brand voices across all their communications; transporting brands onto the Internet; and aligning the brand experience for customers with the brand promise.

Siegel+Gale has full-service offices in New York, Los Angeles, London, and Dubai and strategic partnerships around the world. It is part of the Omnicom Group Inc., (NYSE-OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company.

For further media information from S+G Middle East, please contact:
Natalia Rawlinson
Siegel+Gale Middle East
Dubai Media City
Tel: +971 4 425 8600
Mobile: +971 50 457 8912
E-mail: nrawlinson@siegelgale.com

Comments (1)

Jan 20th, 2010 by Gail Nelson

Siegel+Gale Names David Srere and Howard Belk Co-CEOs of Global Strategic Branding Firm, Further Solidifying Strategic / Creative Integration

Alan Siegel Remains Chairman of the Company He Founded in 1969

NEW YORK, January 20, 2010 – Global strategic branding firm Siegel+Gale, www.siegelgale.com, announced today the appointment of Chief Strategy Officer David Srere and Chief Creative Officer Howard Belk to co-chief executive officers.

The two senior executives assume management responsibility for one of the world’s most accomplished strategic branding firms from its founder, Alan Siegel, who has led Siegel+Gale for 40 years as CEO. A pioneer in the concept of brand voice, plain language and simplified communications, Siegel will continue as the firm’s chairman and global ambassador of simplicity.

Srere and Belk have served as co-presidents of Siegel+Gale since 2007, sharing operational responsibility and working to integrate the firm’s strategic and creative resources to build world-class brands. Under their leadership, global clients, such as American Express, Four Seasons Hotels and Resorts, LexisNexis, Motorola, Penske, Pfizer and SAP have experienced the “Simple is Smart” philosophy that distinguishes Siegel+Gale from its competitors.

“I am confident that David and Howard will lead Siegel+Gale to the next level of brand innovation,” said Siegel. “They bring the perfect balance of strategic brainpower and creative elegance that distinguishes everything we do. By sharing CEO responsibilities, each can continue his hands-on work helping clients build clear, credible, compelling brands through elegantly simple strategies, communications and experiences.”

In just three years, Srere and Belk have worked with Siegel to propel the firm’s unprecedented growth. Their accomplishments include: re-opening Siegel+Gale London; launching offices in Dubai and Shanghai; building a presence in San Francisco; introducing new research products; and establishing a Dynamic Media practice that integrates the firm’s expertise in simplification, digital communications, information design and usability testing.

Srere and Belk share a close, effective working relationship that reflects a strong personal respect for each other’s talents. “Howard Belk provides a unique combination of imagination and business sense that inspires creative people, engenders the respect of clients and drives exceptional work,” says Srere. “David Srere not only has one of the keenest strategic minds in the business, but he also truly believes in the synergies of strategy and design,” adds Belk.

Howard Belk joined Siegel+Gale in 2004 as chief creative officer, was named co-managing director of the New York office in 2006 and co-president in 2007. In managing the firm’s creative disciplines, Belk has led teams to create bold visual systems and corporate identities for diverse global clients, including Allstate, Free Library of Philadelphia, Intelsat, King Abdullah University, LexisNexis, Motorola, New School University, Pfizer, Qatar Telecom, SunTrust Bank and Tata Consultancy Services.

Since joining the firm in 1998, David Srere served in a variety of strategic roles before becoming co-managing director of Siegel+Gale’s New York office, where his partnership with Howard Belk began. He has served as the company’s chief strategy officer since 2007, and his branding experience spans an international and multidisciplinary spectrum, including engagements with American Express, Motorola, SAP, CBS, AARP, Dominion Energy Resources, SunTrust Banks, Comcast and Dell.

Alan Siegel has served as Siegel+Gale’s CEO since founding the firm in 1969. Over the next 40 years, he maintained his leadership position at Siegel+Gale and within the industry as the sole remaining founder of one of the earliest strategic branding firms. New York City Mayor Michael Bloomberg recently honored Siegel’s legacy as a leading force in the branding community, declaring October 16, 2009 as Siegel+Gale Day in New York.

About Siegel+Gale

Siegel+Gale (www.siegelgale.com) is one of the world’s premier strategic branding companies and a pioneer in simplifying complex customer communications. Since it was founded by Alan Siegel in 1969, the firm has applied the art and science of simplicity to create branding programs that have helped many of the world’s best-known organizations excel. Driven by its philosophy of “Simple is Smart,” Siegel+Gale has led the way in bringing innovation to the corporate branding field, including transforming complex, incomprehensible customer communications into plain English; helping clients create distinctive brand voices across all their communications; transporting brands onto the Internet; and aligning the brand experience with the brand promise.

The firm’s clients include AARP, Aetna, American Express, Bank of America, Dell, The Four Seasons Hotels and Resorts, The Internal Revenue Service, Lexus, Merrill Lynch, 3M, Microsoft, Motorola, the National Basketball Association, Pfizer and Sony PlayStation. Siegel+Gale has offices in New York, Los Angeles, San Francisco, London, Dubai and Shanghai and strategic partnerships around the world.

Siegel+Gale is part of the Omnicom Group Inc. (www.omnicomgroup.com), a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms serve over 5,000 clients in more than 100 countries.

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Contact:
Camille Priselac
CooperKatz for Siegel+Gale
cpriselac@cooperkatz.com
917.595.3042

Jan 12th, 2010 by Gail Nelson

Siegel+Gale Clients Rack Up 31 Awards in 2009 for Branding and Interactive Design

NEW YORK, JANUARY 12, 2010 – Representing brands in a variety of industries, global strategic branding firm Siegel+Gale is pleased to acknowledge the award-winning work of several client engagements throughout 2009.

From best rebrand to outstanding corporate identity and interactive design, Siegel+Gale clients received 31 awards from some of the industry’s most reputable branding competitions, including the 365: AIGA Annual Design Competition, E-Healthcare Leadership Awards, Graphic Design China Awards, Graphis Branding 5, International Davey Awards, Rebrand 100, Summit International Awards, W3 Awards, Who’s Who in Luxury Real Estate and the Web Marketing Association.

“It is always exciting when our clients are recognized for demonstrating their commitment to clear and innovative strategic branding programs,’ says Sven Seger , global creative director. “To have helped such a myriad of clients—from healthcare to financial services, retail and non-profit—illuminate their brands traditionally and digitally is a testament not only to the dedicated teams at Siegel+Gale, but also to the clients who entrust us with their brands everyday.”

The launch of Siegel+Gale’s Dynamic Media practice at the end of 2008 enhanced the firm’s ability to exhibit brands across all touch points including digital and mobile platforms. Interactive work for clients like Baylor Health , Children’s Hospital Los Angeles: Hope Portal, Genworth Financial, and the Ronald Reagan Presidential Foundation and Library, which picked up seven awards in 2009, demonstrate Siegel+Gale’s dedication to the clear expression of brands both on-and-offline.

“It’s a great honor to ensure our clients can be heard in a crowd of global brands,” says Thomas Mueller , global director, dynamic media. “When our interactive clients are recognized, it’s a perfect reminder of how simplicity in digital strategy and design allows a brand to speak volumes.”

In addition to the notable “Best of Awards” from Rebrand 100, AIGA, and the Web Marketing Association, Siegel+Gale clients also accepted honors in new award-winning categories. Dollie & Me by Kahn Lucas received the Innovator Award for Consumer Product Website from the Summit International Awards and RMJM won the Leader Award for Corporate Image Website.

Advertising Age also recognized Siegel+Gale as No. 5 in its ranking of the Top U.S. Agencies in All Disciplines. Healthcare client Pfizer also received recognition from Brand New, which named it the No. 5 best identity of 2009 after Siegel+Gale’s refresh of the corporate identity.

Below is the complete listing of client awards from 2009:

Baylor Health Care System (3 Awards) – Web Marketing Association WebAward for Health Care Standard of Excellence and Non-Profit Standard of Excellence, E-Health Care Leadership Award for Best Site Design

Breastcancer.org (1 award) – REBRAND 100 Notable Award

Children’s Hospital Los Angeles: Hope Portal (3 Awards) – W3 Awards Gold Website Award for Healthcare Services Website, Web Marketing Association WebAward for Outstanding Website, Global Awards Finalist

DeWitt Stern (1 Award) – REBRAND 100 Notable Award

Education Credit Management Corporation (1 Award) – Graphic Design China Awards, Outstanding Logo Design

Emblem Health (1Award) – AIGA Award for Outstanding Design, Brand Book

Genworth Financial (6 Awards) – W3 Silver Website Award in Financial Services, Healthcare Services, and Insurance – Web Marketing Association WebAward for Standard of Excellence in Financial Services, Healthcare and Insurance.

ICFJ (1 Award) – REBRAND 100 Best of Award

Kahn Lucas, Dollie & Me (1 Award) – Summit International Awards Innovator Award for Consumer Product Website

Legal Aid Society (1 Award) – Pro Bono Publico Award to Alan Siegel

Pfizer (1 Award) – No. 5 best identity of 2009, Brand New

RMJM (1 Award) – Summit International Awards Leader Award for Corporate Image Website

Ronald Reagan Presidential Foundation and Library (7 Awards) – Graphis Branding 5 Gold Logo Award, International Davey Awards Silver Logo Award, W3 Gold Website Award for Education, W3 Silver Website Award for Government, Politics and Associations, and the Web Marketing Association WebAward for Best Associations Website

Saunders & Associates (1 Award) – Who’s Who in Luxury Real Estate Phoenix Award for Most Outstanding Brand

Siegel+Gale (1 Award) No. 5 on Advertising Age’s Top U.S. Agencies All Disciplines list

SONY PlayStation Pulse (1 Award) – International Davey Awards Silver Logo Award

If you would like to find out more about Siegel+Gale and our work, please contact Gail Nelson of Siegel+Gale at 212-453-0468 or gnelson@siegelgale.com.

About Siegel+Gale

Siegel+Gale (www.siegelgale.com) is one of the world’s premier strategic branding companies and a pioneer in simplifying complex customer communications. Since it was founded by Alan Siegel in 1969, the firm has applied the art and science of simplicity to create branding programs that have helped many of the world’s best-known organizations excel. Driven by its philosophy of “Simple is Smart,” Siegel+Gale has led the way in bringing innovation to the corporate branding field, including transforming complex, incomprehensible customer communications into plain English; helping clients create distinctive brand voices across all their communications; transporting brands onto the Internet; and aligning the brand experience with the brand promise.

The firm’s clients include AARP, Aetna, American Express, Bank of America, Dell, The Four Seasons Hotel Group, The Internal Revenue Service, Lexus, Merrill Lynch, 3M, Microsoft, Motorola, the National Basketball Association, Pfizer, and Sony PlayStation. Siegel+Gale has offices in New York, Los Angeles, San Francisco, London, and Dubai, and strategic partnerships around the world.

Siegel+Gale is part of the Omnicom Group Inc. (www.omnicomgroup.com), a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms serve over 5,000 clients in more than 100 countries.

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tags: awards, media releases

Dec 22nd, 2009 by Gail Nelson

Qtel and Siegel+Gale: ‘Fueling The Senses’ of Qatari Consumers

Dubai - United Arab Emirates (21 December, 2009): Siegel+Gale, the global strategic branding consultancy (Omnicom Group) has been working closely over the past several months with Qtel Qatar on developing the company’s new brand promise and refreshed look and feel that was revealed on December 6th.

The “Fuel Your Senses” brand theme was launched across the country after an intensive unbranded “teaser” phase over the recent Eid holiday that captured people’s imaginations and sense of curiosity.

Speaking for Siegel+Gale Middle East, Managing Director Tarek Sultani commented: “As one of the region’s leading companies, Qtel realizes the critical role that brand plays in engaging customer’s hearts and minds and building loyalty, especially in the service sector. Our goal was to reenergize the Qtel brand while maintaining a link to Qtel’s heritage, its pivotal role in the development of Qatar and its unmatched understanding of the Qatari market and consumers.”

“In the Middle East, there is a misconception that “branding” is about simply changing the logo. The way Siegel+Gale and Qtel have approached this brand development program is an excellent example of how an organization can use the brand to engage internal staff, create consistency in external communication, and reshape customer’s perceptions of the organization – all without having to change their logo.”

“Ultimately, it is about defining a promise and aligning all of the organization’s functions and resources to deliver on that promise.” Sultani concluded.

During the teaser phase, consumers across Qatar were engaged by the campaign in unbranded form along with a mystery website at www.fuelyoursenses.qa. Many of the activities connected to the launch have been designed to stimulate different senses, whether through massage chairs placed across Qatar (“a sense of peace”) or through the wide range of water-based activities at beaches and along the Corniche (“a sense of adventure”).

Dr. Nasser Marafih, Chief Executive Officer, Qtel, said: “Every act of communication offers a new sensation for people – excitement, satisfaction, surprise or peace of mind – and we really wanted a brand campaign that embodied that. All of our services help to engage people’s senses and emotions, and ‘Fuel Your Senses’ really captures that.”

Qtel revealed itself as the company behind the activities on December 6th when the “Fuel Your Senses” TV commercials developed by Adabisc were aired.

About Siegel+Gale

Siegel+Gale is one of the world’s premier strategic branding companies. Since Alan Siegel founded it in 1969, the firm has applied the art and science of simplicity to create branding programs that have helped many of the world’s best known organizations excel. Driven by its philosophy of Simple is Smart, Siegel+Gale has led the way in bringing innovation to the corporate branding field, including transforming complex, incomprehensible customer communications into clear language; helping clients create distinctive brand voices across all their communications; transporting brands onto the Internet; and aligning the brand experience for customers with the brand promise.

Siegel+Gale has full-service offices in New York, Los Angeles, London, and Dubai and strategic partnerships around the world. It is part of the Omnicom Group Inc., (NYSE-OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company.

For further media information from S+G Middle East, please contact:
Natalia Rawlinson
Siegel+Gale Middle East
Dubai Media City
Tel: +971 4 425 8600
Mobile: +971 50 457 8912
E-mail: nrawlinson@siegelgale.com

About Qtel

Qatar Telecom (Qtel) is the telecommunications service provider licensed by the Supreme Council of Information and Communication Technology (ictQATAR) to provide both fixed and mobile telecommunications services in the state of Qatar. Qtel has a presence in 17 countries and is committed to expansion both in the MENA region and South East Asia. The company’s vision is to be among the top 20 telecommunications companies in the world by 2020.

Contact Details:
Mohammed Mamdouh
Consultant, Wallis Marketing Consultant
T +974 3175617

Comments (2)

Nov 18th, 2009 by Alan Siegel

Siegel+Gale Chairman and CEO Alan Siegel Joins John Jay College Foundation Board

NEW YORK – November 18, 2009 – John Jay College of Criminal Justice today announced the appointment of Alan Siegel to the John Jay College Foundation Board. Mr. Siegel is Founder and CEO of Siegel+Gale, one of the world’s premier strategic branding companies.

“Over its 40-year history, Siegel+Gale, led by Alan Siegel, has demonstrated that successful brands live or die through the customer experience they deliver, and that this extends far beyond advertising or communications,” says Jeremy Travis, President of John Jay College. “Alan’s genius is his ability to distill the essence of an organization into its own distinctive ‘voice’ that then translates into every medium – powerfully, clearly, and simply. This skill has never been more needed than it is today. His wealth of knowledge and expertise will be invaluable as we develop our strategic plan for the future growth of John Jay.”

Alan Siegel is a founder of the Plain Language movement. Siegel+Gale’s “Simple is Smart” philosophy applies the art and science of simplicity to create branding programs that have helped many of the world’s best-known organizations excel.

“John Jay is an impressive institution that has enormous appeal to young people who want to build careers as public servants in Justice and Social Services. Jeremy Travis has grown the college to an impressive stature, and there is no stopping him. I very much look forward to supporting and helping to accelerate the College’s upward trajectory,” says Mr. Siegel.

As consultant, teacher, and commentator, Mr. Siegel’s influence extends to creating strategic branding programs for organizations such as 3M, American Express, AARP, the National Basketball Association, Caterpillar, The Girl Scouts, Xerox, CBS, Phoenix House, and The Legal Aid Society. He also serves on the boards of numerous business and cultural organizations, including the Museum of Arts and Design, the Authors Guild Foundation, Hamptons International Film Festival, Turnaround for Children, Business for Diplomatic Action, Lapham’s Quarterly, and the American Theater Wing, where he is a TONY Awards voter.

He is the author of an extensive series of personal guides for The Wall Street Journal, including the bestseller, The Wall Street Journal Guide to Understanding Money and Markets (Lightbulb Press), as well as Writing Contracts in Plain English (West Publishing) and Simplified Consumer Credit Forms (Warren Gorham & Lamont). One of the world’s foremost collectors of fine photographs, he is also the author of One Man’s Eye: Photographs from the Alan Siegel Collection, which was published by Harry N. Abrams in October 2000, and Step Right This Way: The Photographs of Edward J. Kelty, published by Barnes & Noble in October 2002.

In December 2006, Jorge Pinto Books published Alan Siegel on Branding and Clear Communications by Louis J. Slovinsky as part of its Working Biographies series.

A graduate of Cornell University’s School of Industrial and Labor Relations, Mr. Siegel also attended New York University Law School, the School of Visual Arts and Alexei Brodovich’s Design Laboratory.

If you would like to speak with Alan Siegel, or for more information about Siegel+Gale, please contact Gail Nelson of Siegel+Gale at 212-453-0468 or gnelson@siegelgale.com.

Oct 29th, 2009 by Alan Siegel

Siegel+Gale Chairman and CEO Alan Siegel to be Honored by The Legal Aid Society

Pro Bono Publico Award Given for Rebranding The Society  “Making the Case for Humanity

New York – October 26, 2009 – Tonight, Alan Siegel, Founder and CEO of pioneering strategic brand consultancy Siegel+Gale, will receive a Pro Bono Publico Award from The Legal Aid Society. The Honorable Jonathan Lippman, Chief Justice of the State of New York, will be presiding over the October 26, 2009 event, which honors law firms and individuals for public service.

Mr. Siegel is being recognized for his pro bono services in the rebranding of The Legal Aid Society, “Making the Case for Humanity,” which was http://www.legal-aid.org/en/mediaandpublicinformation/inthenews/thelegalaidsocietygetsanewlook.aspx unveiled in May, 2009 on the organization’s Website.

“Alan Siegel, Chairman and CEO of Siegel+Gale, was the prime mover in the creation of the rebrand of The Legal Aid Society,” said the Society in making the award. “He was an integral part of the team he established to refine the Society’s message about the essential client services provided in the City of New York by The Legal Aid Society in its three Practice Areas and the unique role the Society plays in the social fabric of New York City.”

The Legal Aid Society, founded in 1876, is the oldest and largest not-for-profit organization in the United States providing free legal services for clients who cannot afford to pay for counsel.

In unveiling the rebranding and new logo, the Society said, “The message is clear and crisp: The Legal Aid Society is more than a law firm for low income New Yorkers. It is an indispensable component of the legal, social, and economic fabric of New York – passionately advocating for individuals across a variety of civil, criminal, and juvenile rights matters, while also fighting for legal reform. No other organization in New York City or in the country takes on more cases for more clients than The Legal Aid Society and brings a depth and breadth of perspective from its experienced, capable staff that is unmatched in the legal profession.”

About Alan Siegel
A pioneer of the branding industry and founder of brand strategy firm Siegel+Gale, Alan Siegel is also a well-known photographer (“One Man’s Eye: Photographs from the Alan Siegel Collection,” Harry N. Abrams), and author (“The Wall Street Journal Guide to Understanding Money and Markets,” Lightbulb Press). As consultant, teacher, and commentator, Mr. Siegel’s influence extends to creating strategic branding programs for organizations such as 3M, American Express, AARP, the National Basketball Association, Caterpillar, The Girl Scouts, The New School, and CBS. He also serves on the boards of numerous business and cultural organizations, including the Museum of Arts and Design, American Institute of Graphic Arts, Design Management Institute, Paul Taylor Dance Company, Girls Inc., the Authors Guild Foundation, and the American Theater Wing, where he is a TONY Awards voter.