SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with Jenna Isken, senior marketing manager, about the value of developing a customer-centric digital brand experience.
It’s no secret that branding plays a critical role in the B2C marketplace. As consumers we are frequently swayed by our emotions and, thus, strongly influenced by branding.
In this SMPL Q&A we speak with Britt Bulla, senior director, strategy and Leesa Wytock, director, digital experience, about our engagement with Mizuho Americas.
This week we were featured in Co. Design, Inc. and Under Consideration
This week we were featured in Campaign US, The Drum and MediaPost.
Global brand strategy, design and experience firm Siegel+Gale (www.siegelgale.com) today announced the completion of a rebranding initiative for GAM, one of the world’s leading independent asset management groups.
The greatest brands make life simple. Think Google, Amazon, or even Dunkin’ Donuts. They cut through the clutter by delivering what consumers want, when they want it, without hassle. By simplifying customer experience in a complex world, these brands win customer loyalty, which drives business results and creates value for shareholders.
We continued our discussion about the future of branding during a lunchtime event in Atlanta last week, featuring senior and C-Level marketers from a variety of industries. We concluded this event by answering a critical question—given the challenges we as marketers are facing today, how can we prepare for the future?