In this episode of Brand Matters, Dan Vasconcelos, associate creative director, EMEA, breaks down the steps that Middle Eastern brands can take to raise their profile, embrace simplicity, and transition into global players.
For 50 years, CVS has been committed to the health and wellness of its customers. In 2014, it made a very bold move—dropping all tobacco products. With this decision, CVS estimated they could lose up to $2bn in annual sales, and took on another challenge: the reimagine its brand to shape the future of healthcare.
Duncan Hall addresses the ephemeral nature and cultural relevancy of luxury in part 1 of this 4-part series on luxury branding
What makes branding different than other forms of communication and experience? Co-CEO David Srere breaks it down in 3 simple concepts
This week our experts were featured in Fox News, WIRED, Adweek and the Associated Press.