This week we were featured in Forbes, Media Post and Brand New.
This week our experts were featured in Digiday, Marketing News and Design Taxi.
This week we were featured in CMO.com, Business 2 Community and Voice Observer
The greatest brands make life simple. Think Google, Amazon, or even Dunkin’ Donuts. They cut through the clutter by delivering what consumers want, when they want it, without hassle. By simplifying customer experience in a complex world, these brands win customer loyalty, which drives business results and creates value for shareholders.
We continued our discussion about the future of branding during a lunchtime event in Atlanta last week, featuring senior and C-Level marketers from a variety of industries. We concluded this event by answering a critical question—given the challenges we as marketers are facing today, how can we prepare for the future?
What does simplicity mean to a rising star in the world of chocolate-making? In this episode of Simplifiers, we travel to the Lower East Side of Manhattan to visit with Aditi Malhotra, owner and chocolatier at Tache Artisan Chocolates. By marrying solid business instincts with a love of beautiful sweets, Aditi has created a unique brand with Tache—one that thrives on simplicity.
What does simplicity mean to an award-winning distiller? In this episode of Simplifiers, we meet Colin Spoelman, master distiller at Kings County Distillery—the first and oldest whiskey distillery in New York since Prohibition.
In October last year, the Hewlett-Packard Company announced its intention to split into two separate entities, signaling the largest corporate demerger in history.
Just a week ago on a crisp, fall Boston day, we hosted a lunchtime discussion where we convened nearly forty senior and C-level marketers to discuss The Future of Branding. Our conversation spanned the trends we anticipate will impact the future, the challenges marketers face today in addressing these issues, and how they can prepare.