Taglines are an immediate, powerful — yet tricky — touchpoint of your brand. They’re hard to write, hard to get right, and — most important — hard to select.
In this SMPL Q&A we speak with Britt Bulla, senior director, strategy and Leesa Wytock, director, digital experience, about our engagement with Mizuho Americas.
This week we were featured in LA Times, Adweek and Brand New.
This week we were featured in WIRED, CMO.com and Retail Touchpoints.
This week we were featured in Forbes, Media Post and Brand New.
This week our experts were featured in Digiday, Marketing News and Design Taxi.
This week we were featured in CMO.com, Business 2 Community and Voice Observer
The greatest brands make life simple. Think Google, Amazon, or even Dunkin’ Donuts. They cut through the clutter by delivering what consumers want, when they want it, without hassle. By simplifying customer experience in a complex world, these brands win customer loyalty, which drives business results and creates value for shareholders.
We continued our discussion about the future of branding during a lunchtime event in Atlanta last week, featuring senior and C-Level marketers from a variety of industries. We concluded this event by answering a critical question—given the challenges we as marketers are facing today, how can we prepare for the future?