Having been excited about this work since mid-summer, we’re proud to now share with you Trunk Club’s first ever commercial which is—appropriately—about the “firsts” in life that make you who you are, and the overcoming the trepidation that comes with taking the next step forward.
Have you ever received brand research findings that are so far off from your own thoughts and customer interactions, they seem to be for another company?
Most marketing executives and branding professionals are well acquainted with the concept of brand architecture. They may be less familiar, however, with the related concept of naming architecture. While the two approaches are similar, there are significant differences in both purpose and methodology
Everyone wants their brand to be the biggest and the best, but succeeding both locally and globally is harder than it seems. It’s complex. Especially in the Middle East where brands who are flourishing locally have been weak in making that all important connection with the global consumer.
In this episode of Brand Matters, Dan Vasconcelos, associate creative director, EMEA, breaks down the steps that Middle Eastern brands can take to raise their profile, embrace simplicity, and transition into global players.
This week our experts were featured in Forbes, Campaign Magazine and CMO Essentials.
For 50 years, CVS has been committed to the health and wellness of its customers. In 2014, it made a very bold move—dropping all tobacco products. With this decision, CVS estimated they could lose up to $2bn in annual sales, and took on another challenge: the reimagine its brand to shape the future of healthcare.
In this episode of Brand Matters, we talk to Liana Dinghile about what the actionable steps for brands are to create a more human touch to everything they do.
Barclays has had ten different brand ideas in 20 years, casting doubt on its very brand identity. Here Siegel+Gale’s Philip Davies takes on the struggles of this financial services brand.