We continued our discussion about the future of branding during a lunchtime event in Atlanta last week, featuring senior and C-Level marketers from a variety of industries. We concluded this event by answering a critical question—given the challenges we as marketers are facing today, how can we prepare for the future?
What does simplicity mean to a rising star in the world of chocolate-making? In this episode of Simplifiers, we travel to the Lower East Side of Manhattan to visit with Aditi Malhotra, owner and chocolatier at Tache Artisan Chocolates. By marrying solid business instincts with a love of beautiful sweets, Aditi has created a unique brand with Tache—one that thrives on simplicity.
In October last year, the Hewlett-Packard Company announced its intention to split into two separate entities, signaling the largest corporate demerger in history.
Increasingly, companies are partnering with third-party specialists to help them better communicate with their constituents. As a result, more often than ever, marketing departments are working with agencies. Moreover, a CMO’s relationship with his or her agencies is a critical factor in the overall success of any marketing plan. So, having a highly functional, intertwined relationship is vital.
Having been excited about this work since mid-summer, we’re proud to now share with you Trunk Club’s first ever commercial which is—appropriately—about the “firsts” in life that make you who you are, and the overcoming the trepidation that comes with taking the next step forward.
Have you ever received brand research findings that are so far off from your own thoughts and customer interactions, they seem to be for another company?
Most marketing executives and branding professionals are well acquainted with the concept of brand architecture. They may be less familiar, however, with the related concept of naming architecture. While the two approaches are similar, there are significant differences in both purpose and methodology
Everyone wants their brand to be the biggest and the best, but succeeding both locally and globally is harder than it seems. It’s complex. Especially in the Middle East where brands who are flourishing locally have been weak in making that all important connection with the global consumer.
In this episode of Brand Matters, Dan Vasconcelos, associate creative director, EMEA, breaks down the steps that Middle Eastern brands can take to raise their profile, embrace simplicity, and transition into global players.