This week we were featured in AdAge, The Drum and MarketingProfs.
This week our experts were featured in Digiday, Marketing News and Design Taxi.
The greatest brands make life simple. Think Google, Amazon, or even Dunkin’ Donuts. They cut through the clutter by delivering what consumers want, when they want it, without hassle. By simplifying customer experience in a complex world, these brands win customer loyalty, which drives business results and creates value for shareholders.
Masterbranding, sub-branding, and portfolio branding (or some hybrid of these) are the main options in the brand architecture playbook. But determining which is the right approach can be very difficult. Each approach has its advantages and limitations based on the specific circumstances.
Jo Clarke talks branding, implementation, and the need to get your brand started on the right foot.
A version of this post appeared in CMO.com Marketing is going through a tremendous growth. The possibilities introduced by technology are manifold. In an effort to keep up, we can, at times, lose sight of why these changes make our industry so exciting. In the spirit of Thanksgiving, I asked more than a dozen leading CMOs […]
We continued our discussion about the future of branding during a lunchtime event in Atlanta last week, featuring senior and C-Level marketers from a variety of industries. We concluded this event by answering a critical question—given the challenges we as marketers are facing today, how can we prepare for the future?
What does simplicity mean to a rising star in the world of chocolate-making? In this episode of Simplifiers, we travel to the Lower East Side of Manhattan to visit with Aditi Malhotra, owner and chocolatier at Tache Artisan Chocolates. By marrying solid business instincts with a love of beautiful sweets, Aditi has created a unique brand with Tache—one that thrives on simplicity.
In October last year, the Hewlett-Packard Company announced its intention to split into two separate entities, signaling the largest corporate demerger in history.
Increasingly, companies are partnering with third-party specialists to help them better communicate with their constituents. As a result, more often than ever, marketing departments are working with agencies. Moreover, a CMO’s relationship with his or her agencies is a critical factor in the overall success of any marketing plan. So, having a highly functional, intertwined relationship is vital.