Coordinate your brand’s touchpoints
Your brand lives in any and all of your products, services, communications and interactions; it is the sum of all touchpoints. Even touchpoints that are excellent individually can muddy your brand message or confuse a customer if they don’t work together as a cohesive system.
We audit and assess touchpoints along the total customer journey to ensure clear, cohesive and consistent customer experiences that reflect a company’s strategic foundation. By evaluating touchpoints through the lens of your strategic brand platform, we can recommend changes that will make every communication and interaction a brand ambassador.
Energizing employee performance
Few would disagree that companies are better off when employees are motivated to perform well and are inspired by their work. Research happily supports common sense on this topic, with a Gallup study, among others, demonstrating that engaged employees are more productive, profitable and customer-focused, not to mention less likely to leave. The question subject to debate, though, is how to engage them?
Our answer is purpose, the bedrock of a strategic brand platform. With a definitive statement of the difference your organization makes in the world, employees unite around a goal bigger than themselves. Knowledge of how their jobs truly matter is a powerful motivator to employees—and also helps ensure they’ll represent the company in a way that consistently reflects your brand promise. We can work in partnership with you to identify this powerful concept, then craft the right mix of employee communications, tools and training to perpetuate a purpose-driven culture.