It’s directly proportional: out-of-control communications drive out-of-control costs. Too many companies bombard consumers with bewildering amounts of information, inefficient processes and redundant experiences. The impact is both hard and soft. On the “quant” side, companies are burdened with spiraling costs for producing, storing, distributing and processing communications. But even more costly in the long run is the damage from customers’ lack of trust, misgivings about the brand and reluctance to expand the relationship.
As Simplification pioneers, we know how to get your touchpoints in line—with customer needs, with efficient business processes, with the brand promise. Along the way, we eliminate redundancy, consolidate related communications, reduce calls to customer service and migrate to more efficient media and formats. The results are a reduction in operational costs and an increase in customer satisfaction. The savings are measurable, and the opportunities are limitless.
Rationalize your brand architecture
As companies work to build their business and target new offers to customers, it can feel like reinventing the wheel with every new idea. Is this a good fit? Who should own it? How should we market it? Developing the go-to-market strategy can be a costly and time-consuming endeavor.
When we build a comprehensive brand architecture system, we not only rationalize your current portfolio, we also pave the way for thoughtful and cost-effective expansion. The underlying framework helps you answer the “what, where, how” questions quickly and efficiently—and ensures the new brand is properly aligned to specific markets and segments. The proof is in the pudding when customers understand the breadth and utility of your offerings and successfully choose products that meet their needs.