Geographic distance is increasingly irrelevant in business, with rapid advances in communications and technology linking markets through flows of information, images and ideas. As a result, companies are constantly seeking opportunities to establish their brands worldwide. By 2010, half of the companies listed on the S&P 500 reported almost 47% of sales generated outside of the United States, according to Bloomberg Businessweek.
We offer you the expertise needed to identify a brand’s unique value and make it relevant to global audiences. We get the picture, both big and small. Our proprietary research methods give us insight into the hearts and minds of consumers all over the world; the strategic placement of our offices in both established and expanding markets gives us the extensive knowledge of a local insider. By leveraging both global and local perspectives, we can help you position your offerings across international markets—and tell your distinctive and compelling stories across a wide range of touchpoints—while maintaining a strong, coherent brand.
Introduce a new company
As the saying goes, “You never get a second chance…” Launching a new company from the ground up is a daunting challenge, but that didn’t stop nearly seven million tenacious new companies that started up just in the US in 2010. In fact, approximately 250 million people around the world were involved in forming a company or running a recently established business, according to the Global Entrepreneurship Monitor’s 2010 Global Report.
The key to that critical first impression is to win over customers with simple and authentic brand experiences. And that is right in our wheelhouse. Emerging companies turn to Siegel+Gale for our ability to articulate a strong, genuine brand platform to guide thinking, communications and behavior. From names that speak for themselves to visual identities that capture the essence of a brand to clear, compelling communications and interactions—we understand how to set a newly formed company apart from the competition, then give it the tools needed to truly deliver on its shiny new brand.