Brand Matters: What are the benefits of a simplified product portfolio?

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This week on Brand Matters we ask Dan Katz-Golden, Strategy Director, how a simplified product portfolio can benefit a brand, and ultimately, drive greater returns for the business. 

Brand Matters is a new feature on the Siegel+Gale blog that aims to answer key questions about brand strategy, design, content, activation, and more.

Dan Katz-Golden is Strategy Director at Siegel+Gale. Follow him on Twitter: @dkg000

 

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