Brand Matters: How to assess brand value

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In this episode of Brand Matters, Brian Rafferty, global director of research insights, breaks down our new brand valuation methodology and why it can be a useful tool for CMOs to sell in the value of brand in an organization. To read more on this methodology, click here.

Brian Rafferty is global director, research insights at Siegel+Gale. Follow him on Twitter: @btrafferty

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