The countdown has begun. With less than one month to go, people everywhere are revving up for the world's biggest sporting event. No, it's NOT the Super Bowl or the "World" Series. Sorry, my fellow Americans. It's not even the Olympics. It's the FIFA World Cup in South Africa, beginning June 11^th.

For months, corporate sponsors have been putting together their strategies for breaking through the clutter of advertising that's about to wash over the digital airwaves.

You can expect that the big American consumer brands like Coke, Nike and Budweiser will make a show of force. They certainly get it. All have announced big campaigns. Coke will show off one of the largest campaigns in the company's history built around the energy and celebration of goal scoring.

But who else will be there? Which American brands will show up and how will they position themselves? Will they try to seize the world stage and can they capitalize on it? What stories will they tell and how "American" will they appear? With the world getting flatter and America's role in the global equation changing fast, it will be interesting to see if there's a noticeable difference in how American companies position their brands.

It's going to be exciting. Can't wait to see what happens—both on the field and in the storytelling.

Matthew Huss is a strategy director for the Siegel+Gale New York office.