Technology – the simplicity effect
by Philip Davies
The most successful technology brands provide simpler communications and experiences to consumers.
In a world where consumers are increasingly savvy and multi-channel enabled, grabbing (and holding) their attention has never been trickier. Today’s landscape demands a simpler, more fluid and customer centric approach from brands. One that tells stories rather than sells statements; that welcome audience involvement, rather than trying to control and importantly one that embraces technology.
Siegel+Gale’s second annual Global Brand Simplicity Index highlights the positive impact that technology can have within the brand experience. It demonstrates how a growing, worldwide consumerist culture interacts and intersects with technology; both the sector and the brands with a technology focus are rising to the top of the index.
To read the full article by Philip Davies, originally posted by Fourth Source, click here.