Simple is schmart


Ah, Hanukkah. The Festival of Lights. Although we’ve put away our menorahs until next year, there’s always time to have a little holiday fun. So gather ‘round and enjoy these reimagined lyrics, sung to the tune of I Have a Little Dreidel.

We have a little tagline;
A simple turn of phrase.
It’s present on our website
And permeates our ways.

CHORUS

For Mr. Alan Siegel,
Who founded S+G,
Decreed that every business
Should speak with clarity.

On each and every project,
For all the brands we heal,
We use it as a metric
To make our work appeal.

CHORUS

For Mr. Alan Siegel,
Who founded S+G,
Decreed that every business
Should speak with clarity.

We’ve offices aplenty,
Some here and overseas.
And though our accents differ
We all speak Siegelese.

CHORUS

For Mr. Alan Siegel,
Who founded S+G,
Decreed that every business
Should speak with clarity.

So let us work together
To give you a new start.
We’ll simplify your branding
Because “Simple is smart.”

Miles Seiden is a senior designer for Siegel+Gale’s Los Angeles office


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