Simple: Conquering the Crisis of Complexity


In a new book, Simple: Conquering the Crisis of Complexity, co-author Irene Etzkorn, executive director of Siegel+Gale’s Simplification practice, describes how organizations can successfully achieve simplicity.

Co-authored by Alan Siegel, founder and chairman emeritus of Siegel+Gale, Simple is a groundbreaking and invaluable guide to achieving the three fundamental principles of simplicity: clarity, transparency and empathy. It lays the foundation for organizations that want to enhance the customer experience as a way to drive business results. The book shows how organizations that embrace simplicity come out on top and provides tangible, concrete ways to conquer complexity.

Simple is available for purchase now in hardcover and e-book wherever books are sold, including Amazon and Barnes & Noble.


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