Simple: Conquering the Crisis of Complexity
by Siegel Gale
In a new book, Simple: Conquering the Crisis of Complexity, co-author Irene Etzkorn, executive director of Siegel+Gale’s Simplification practice, describes how organizations can successfully achieve simplicity.
Co-authored by Alan Siegel, founder and chairman emeritus of Siegel+Gale, Simple is a groundbreaking and invaluable guide to achieving the three fundamental principles of simplicity: clarity, transparency and empathy. It lays the foundation for organizations that want to enhance the customer experience as a way to drive business results. The book shows how organizations that embrace simplicity come out on top and provides tangible, concrete ways to conquer complexity.