Now you’re talking
by McNeal Maddox
Brands are exploring new technologies to create experiences that make real life look more like the stuff of science fiction.
Years ago, at the Carnegie Mellon University School of Design, I met two futurists who inspired me with their visions for design and branding. One innovation in particular captured my imagination—digital packaging that could change its appearance based on a consumer's broadcast signal. This idea set my mind racing with all the possibilities for creating personalized packaging based on individuals' tastes and preferences.